Don't Swap Links, Swap Content!

Written by Dan Thies

Don't Swap Links, Swap Content! by Dan Thies

Conventional wisdom is wrong… again! That'srepparttar only possible explanation forrepparttar 128388 fact that one ofrepparttar 128389 most powerful search engine positioning techniques ever invented is used by fewer than 1% of all websites.

Ask any "expert" how you can improve your site's link popularity and they'll tell you to trade links with other websites. Don't they know there's a better way?

What's Wrong With Link Swaps? Don't get me wrong - link swaps are better than nothing. However, there are three big weaknesses inherent in any simple link swap.

First, search engines rarely index links pages, mostly because there are usually no external links to them. Translation: that link swap you just negotiated may not even get noticed byrepparttar 128390 search engines.

Second, your link usually goes on a page full of other links, with few if any external links supporting it. Translation: search engines like Google will giverepparttar 128391 link minimal weight, even if they find it.

Third,repparttar 128392 keyword content ofrepparttar 128393 page that links to you is completely beyond your control. Translation: search engines may not seerepparttar 128394 link as relevant to your site's keywords.

What's The Answer? Instead of swapping links, swap content. If each website providesrepparttar 128395 other with a one-page article on a subject they both cover, and they set it up properly,repparttar 128396 weaknesses of a traditional link swap don't apply.

How To Set Up A Content Swap: This may take a little more time than a link swap, since each webmaster will want to exercise a little editorial control over articles they publish on their site.

Step 1. Swapping Agree onrepparttar 128397 subject, and swap articles. I'll refer torepparttar 128398 article each site receives asrepparttar 128399 "guest article." The page title and contents of your article should include your site's important search engine keywords, and a byline or resource box with your keywords that links to your website.

How To Use Pay Per Click Search Engines Successfully

Written by Jerry Robertson

Pay Per Click Search Engines(PPCSE) are popping up everywhere. There are over 180 and growing rapidly. Many of them are new and you will not get much traffic at this time. However,repparttar top PPCSE can direct many interested customers to your site. The keys to being successful are as follows: 1 Advertising inrepparttar 128387 right PPCSE. The requirements are traffic at an affordable price.

2 Use specific keywords that are relevant to your web site. General terms will get your more hits and a lower conversion rate. Learn to use any tools or services that can help you with your keywords, descriptions or bids.

3 Terrific descriptions can really help you attract targeted customers to your website. The more specific your description,repparttar 128388 higherrepparttar 128389 conversion rate. If you do not have a top bid, make your description different from your competitors.

Cont'd on page 2 ==> © 2005
Terms of Use