Copyright 2005 Rok HrastnikAll marketers are
e-mail delivery problem, hoping that just somehow our messages are going to reach our customers and subscribers this time ... and then hoping that they're going to open them, instead of mistaking them for spam.
The reality usually hits us hard. While e-mail is still
primary and most important internet marketing tool, we need to start using other complimentary tools to get our content delivered.
Most important among them is RSS (Real Simple Syndication), which gets your content directly in front of your readers, without having to »face« any filters along
way.
And it's easy and even free to use...
The marketing and profit potential of RSS is, simply said, quite amazing. It's not just good for blogs, and it's certainly much more than »just another« way of getting your content to your readers.
And it's just reaching
tipping point. There are still only »a few« RSS publishers and RSS usage is growing every day. This is your best chance to get on
wave...
To get you started, here's a quick overview of what RSS can do for your internet business...
1. GETTING YOUR CONTENT DELIVERED
AOL blocks about 75% of
2 billion e-mail messages they receive daily, and on
average, over 64,7% of all
business e-mail you send is not even opened, let alone read. These two facts are destroying your internet business.
But fortunately, RSS has a solution.
It gets your content delivered directly in front of your subscribers, prospects and customers, whenever you want and how often you want.
In essence, it means that 100% of your marketing messages are delivered to your RSS subscribers, and that's 100% of possibilities to make
sale and improve
relationship.
2. IMPROVING YOUR SEARCH ENGINE RANKINGS
Traffic is
life-blood of every internet business, and RSS makes improving search engine rankings a breeze.
Combined with special web sites, called »blogsites« (advanced blogs), RSS has been demonstrated to bring total newcomers to
market to #1 search positions for their selected keywords, and that without any costs whatsoever.