Don't Put All Your Promotion Eggs In The SEO Basket

Written by Gary McHugh

One ofrepparttar most frequent questions I get asked by my clients is "What isrepparttar 142901 best way to promote my site?" If a brand new webmaster asks me that question then I will take as much time as I can possibly muster to answer their request, before they learn about and put onrepparttar 142902 SEO and ranking blinkers so many webmasters wear with pride.

Allow me now to staterepparttar 142903 obvious,repparttar 142904 success of any website is in direct proportion torepparttar 142905 amount of visitors it receives. If success is about visitors then why on earth would any intelligent business person devote 95% of their promotion time and budget to a single method of advertising their site?

Imagine for a moment you arerepparttar 142906 advertising executive for a large automobile company. Your company has just releasedrepparttar 142907 most economical car ever and your job is to make sure everyone knows about it.

Which ofrepparttar 142908 following would you do?

1. Place a full page ad in one or two car magazines, then spendrepparttar 142909 next year rehashing and tweakingrepparttar 142910 wording of that ad, because it wasn't creatingrepparttar 142911 sales you wanted.


2. Advertise in every magazine and newspaper you can find, start national TV advertising campaigns, make sure you have slots on every commercial radio station inrepparttar 142912 country, advertise on billboards, in cinemas, sponsor sporting events and what ever else you could think of.

It doesn't take a genius to work outrepparttar 142913 second idea is a much better plan. Now this may come as a shock to you, butrepparttar 142914 major search engines are notrepparttar 142915 only source of visitors to your website. Many SEO gurus are quick to point out to you that search engines arerepparttar 142916 only way to achieve substantial traffic. That is simply not true. One disturbing idea promoted heavily byrepparttar 142917 SEO world recently is that "Links are dead" My answer to that idea is, if links were dead then there would be no web.

Links are how people travelrepparttar 142918 web, whether they are text links, banners or email links to visit any site you need to click a link. Google itself is one enormous searchable link database.

Let's states something even more obvious. Google is notrepparttar 142919 only site onrepparttar 142920 web that links to other sites. There are directories, there are banner exchanges, andrepparttar 142921 big one there are hundreds of millions of other websites. How many of those carry a link to your site?

For any keyword or phrase onrepparttar 142922 major search engines there are millions of sites vying for just 10 first page places. Are you really devoting all your promotion time to SEO with those kinds of odds?

Should You Be Linking for Traffic or Rankings?

Written by Gary Mchugh

Just for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let's go back to whenrepparttar internet began, and reciprocal linking was being done properly. Now just sit back and picturerepparttar 142900 following.....

There you are running your bar, it's a fairly busy little bar with plenty of regular customers. You also get other customers who come from all directions. Some make their way to your bar using allrepparttar 142901 little country back roads (from links on other websites), others come onrepparttar 142902 big highway (the Internet) fromrepparttar 142903 big bars inrepparttar 142904 city (The Search Engines).

Your customers usually stay and have a beer or two (read a few pages of your site), then decide they'd like to try somewhere different. Because you realize your customers are bound to leave at some point anyway, you recommendrepparttar 142905 bar downrepparttar 142906 road, telling them it is a great bar too. You even show them a little leaflet you made (your link section), which gives them directions on how to find it.

The bar downrepparttar 142907 road also has his regulars, plus a few visitors from you, and a few fromrepparttar 142908 bars inrepparttar 142909 city. He knows you send him customers, so when his customers have had a drink or two, and fancy going somewhere different, he returnsrepparttar 142910 favour, recommends your bar and gives them directions how to get there.

In fact, there are 10 little bars in your area that are all doing this andrepparttar 142911 local back roads are alive with customers going from bar to bar (The World Wide Web). Occasionally, when someone comes fromrepparttar 142912 big bars inrepparttar 142913 city (the Search Engines), you recommendrepparttar 142914 other local bars and all your friends benefit from that visitor too.

Then one dayrepparttar 142915 big bar inrepparttar 142916 city sent allrepparttar 142917 local bars a letter saying: "We are a much bigger bar than you, we have thousands of customers, and they are all looking for nice little country bars like yours. We would be glad to recommend your bar, however, we need to know that your bar is popular before we tell our customers. The busier your bar is,repparttar 142918 more customers we will send you. We will of course be sending one of our employees to see just how busy your bar is (Search Engine link spiders).

Great you think, more new customers, more business, more profits. Oh no! Wait a minute! If you send your customers torepparttar 142919 bar downrepparttar 142920 road, he would be busier than you, and get allrepparttar 142921 new customers fromrepparttar 142922 city. Better stop sending them there. So you stop recommending his bar, and hiderepparttar 142923 little leaflets that gave directions. (You feature your link section only with a tiny little text link right atrepparttar 142924 bottom ofrepparttar 142925 page.)

You can't get rid of your leaflets, orrepparttar 142926 other bar may take you off his leaflet, then whenrepparttar 142927 employee fromrepparttar 142928 city visitsrepparttar 142929 other bar he will think you are not popular, because you are not listed. Maybe you could changerepparttar 142930 title of your leaflet, so it doesn't look like directions to other bars, that way your customers won't pick it up. (Call your links page "resources" or "partners").

Now, when your customer has had their first beer or two, you don't recommend your friend, and they don't findrepparttar 142931 leaflets, so they don't know there is a back road that leads to other bars. The result? They takerepparttar 142932 highway (the Internet) and go back torepparttar 142933 big bar inrepparttar 142934 city where they came from (The Search Engine).

When they get torepparttar 142935 big bar inrepparttar 142936 city, they don't stay there long, because they knowrepparttar 142937 barman can recommend some other great country bars. Why doesrepparttar 142938 barman do that? Because they are his busy friends, but he also recommends a few bars who pay him to give them a plug (Pay Per Click or advertising).

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