SEO consultants will tell you that you need to be in Top 30 or you can pretty much give up any hope of getting a visitor to your web site.
Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to #30 position in search of a particular product or service. The odds just aren't that high.
Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on first few results. Who can blame them? It takes a great deal of patience to wade through rest of options.
It's going to mean a great deal more if you can get that prized search term in Top 10 (first screen) or even Top 3 or Top 5 with right SEO marketing strategies.
With so much competition, is that even possible? Yes - if you're realistic. Here's key: don't spend an inordinate amount of time in single keyword "cars" if you offer something more specific, such as "automotive accessories." You stand a much better chance of getting that coveted top spot with a more reasonable search phrase.