Don't Make It Personal

Written by John Colanzi


Most of us have an inherent need to be liked. We want to be nice guys or gals and it upsets us when we receive angry emails or flames.

Well if you're going to do business online you're going to have to learn to deal with them. No matter how nice you are, or how many people you try to help,repparttar flames will come.

Sometimes you'll receive them because something you've said is misunderstood. Sometimes you'll receive them because someone’s forgotten they're on your list.

You just have to learn to roll withrepparttar 121204 punches.

You have to toughen your hide and take them in stride.

You'll even receive some fromrepparttar 121205 small group of online marketers who go out of their way to be rude and obnoxious.

You can't make it personal.

As an online marketer, you don't make any sales if you don't getrepparttar 121206 word out about what you have to offer. Sadly there are some marketers who wantrepparttar 121207 net to be a one way street.

Free Marketing Alternatives Do Exist!

Written by Tracy Foote and Alyice Edrich


Have you ever wanted to find a low cost alternative to marketing your company? Have you wanted to promote your business to thousands of people, outside of your local area, but couldn't affordrepparttar cost? Did you ever wish you could spreadrepparttar 121203 word about a fabulous small business that you frequently use? Then you are going to love this co- op marketing idea.

Simply put, you join groups that agree to help market each other's materials, free of charge. There are several groups set up online for this very purpose, The Mom Pack, Mommy Mailers, DM Packs, and Tracy Packs.

Basically what happens is you send a notice torepparttar 121204 online listserv that you are willing to accept promotional materials in exchange for distribution of your materials byrepparttar 121205 person who sends you his or her materials. Promotional materials can be anything that has your company contact information. Such as:

 business cards  flyers  discount coupons  buy one get one free coupons  pens  pencils  notepads  samples of your products  free one hour consultations  free one-time service  contest announcements  magnets  bookmarks  gimmicks with your promo info

Once you receiverepparttar 121206 promotional materials from others, simply place them in clear bags and seal by stapling or tying with a nice ribbon. You can even add a nice label onrepparttar 121207 front ofrepparttar 121208 packet, describing repparttar 121209 group that you are promoting. Each ofrepparttar 121210 above groups have nice logos that you are free to use when promotingrepparttar 121211 packs within their group.

Oncerepparttar 121212 packets are put together you can distributerepparttar 121213 packets throughout your area. In return, those who have received your information will distribute their packets throughout their local areas.

Distribution of packets can be as follows:  Sent out with customer orders  Local Family Support Center (such as those found on a military air= base)  Moms and Tots Groups  Church Functions  Day Care Providers  Chamber of Commerce Members  Parent/ Teacher Associations  Craft shows  Home Party Businesses (atrepparttar 121214 shows)'  Doctors offices - especially OB/GYN  Media Outlets with Press Releases  Enter a parade. Prepare a float for your business and have your kids and their friends pass out packs torepparttar 121215 on-lookers, while you advertise and drive your float inrepparttar 121216 parade.  Wherever you put up or hand out your flyers and information

If you choose to deliverrepparttar 121217 packets to an organization, it is always best to speak to someone ahead of time and get their permission to leaverepparttar 121218 packets.

Start withrepparttar 121219 first person you see, as they have more time to listen to your idea and will be able to help you pitchrepparttar 121220 idea to their boss. Ifrepparttar 121221 person in charge is unavailable to meet with you, leave a sample packet and a promotional letter for his or her review, then make an appointment to meet and discussrepparttar 121222 benefits these packets have for their customers or clients.

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