Have you ever wanted to find a low cost alternative to marketing your company? Have you wanted to promote your business to thousands of people, outside of your local area, but couldn't afford cost? Did you ever wish you could spread word about a fabulous small business that you frequently use? Then you are going to love this co- op marketing idea. Simply put, you join groups that agree to help market each other's materials, free of charge. There are several groups set up online for this very purpose, The Mom Pack, Mommy Mailers, DM Packs, and Tracy Packs.
Basically what happens is you send a notice to online listserv that you are willing to accept promotional materials in exchange for distribution of your materials by person who sends you his or her materials. Promotional materials can be anything that has your company contact information. Such as:
business cards flyers discount coupons buy one get one free coupons pens pencils notepads samples of your products free one hour consultations free one-time service contest announcements magnets bookmarks gimmicks with your promo info
Once you receive promotional materials from others, simply place them in clear bags and seal by stapling or tying with a nice ribbon. You can even add a nice label on front of packet, describing group that you are promoting. Each of above groups have nice logos that you are free to use when promoting packs within their group.
Once packets are put together you can distribute packets throughout your area. In return, those who have received your information will distribute their packets throughout their local areas.
Distribution of packets can be as follows: Sent out with customer orders Local Family Support Center (such as those found on a military air= base) Moms and Tots Groups Church Functions Day Care Providers Chamber of Commerce Members Parent/ Teacher Associations Craft shows Home Party Businesses (at shows)' Doctors offices - especially OB/GYN Media Outlets with Press Releases Enter a parade. Prepare a float for your business and have your kids and their friends pass out packs to on-lookers, while you advertise and drive your float in parade. Wherever you put up or hand out your flyers and information
If you choose to deliver packets to an organization, it is always best to speak to someone ahead of time and get their permission to leave packets.
Start with first person you see, as they have more time to listen to your idea and will be able to help you pitch idea to their boss. If person in charge is unavailable to meet with you, leave a sample packet and a promotional letter for his or her review, then make an appointment to meet and discuss benefits these packets have for their customers or clients.