Linguistics and translation are sciences in their own right demanding due respect or - at very least - professional handling. One thing non-expert should get rid off - sooner better! - is fond myth that familiarity with your mother tongue implies that you know all about language and its social ramifications. And it's not about lack of command of a foreign tongue either - more often than not, it's basic concepts which are flawed, such as belief that a word-by-word translation, though admittedly not very elegant, will at least give you a "general idea" of source text's content. While this may actually be true to some extent within very limited context of highly specialized technical fields (academic papers on chemistry rich in formulae and procedural descriptions being a case in point), old law school adage "a little knowledge is a dangerous thing" rules even here. Needless to say, relying on imperfect automatization can make matters even worse.

Translation bots tend to reflect this faulty reasoning, and their backing by popular opinion - uneducated in these matters as it usually is - is no great help either.

Here's just one example of what can happen if you opt for less-than-professional (read: usually free) "translation services". Let's take a real life German site rich in textual content and have a look at what most popular translator bot makes of it.

"Welcomely tsigaan soft systems tsigaan news Software and computer services, also very good, give it meanwhile like proverbial sand at sea. Thousands of companies and Hirnen compile world-wide daily most refined solutions, and although within this area - like everywhere in life - all gold is long not, which probably shines there, then standards and requirements of users in last years nevertheless ever more rose." Source: "Translation":

But first, I want you to understand testimonials, and why they’re one of most powerful sales generating tools you can get.

When you visit a website that sells something, your defenses are automatically on high alert. You’re down right skeptical, and don’t believe a word that sales letter is telling you.

But then, sweet refreshing voice of someone that’s actually bought product. You read how they were skeptical at first, just like you, but now they’ve got product in their hands, read it with their disbelieving eyes, and can tell you from their own experience that it’s everything and more that they’ve been looking for.

Isn’t that reassuring to you, consumer?

The words in sales letter start to weigh with truth, and you read a few more testimonials that convince you that everything you’ve just read is complete undeniable truth. And isn’t that our job anyway? To convince reader of our sales materials that we are telling them truth, and that every promise we make is fact, not fiction.

Now that you know how a testimonial works, and why it’s imperative to have them on your sales page, I want to show you couple of methods that can assure you have great testimonials for your own product.

One technique to get instant testimonials is to offer your material for free. Yes, I know, you didn’t create your fantastic product to just give it away. But this is a practice that will make you more money by just giving away a few copies of your product.

So who do you give it to?