Don't Let Your HTML Email Newsletter Break!

Written by Jessica Albon


Don't Let Your HTML Email Newsletter Break! By Jessica Albon

Copyright 2003, The Write Exposure

Offering your email newsletter in HTML frequently results in higher subscribe rates, greater reader recognition and impressive ROI. That is, if they're done right. Done wrong, your reader may suffer broken links, missing images, or worse.

To take advantage ofrepparttar best HTML has to offer, your HTML will need to be error-free. Fortunately, that's not as complicated as it sounds. While constructing and testing HTML newsletters, we've found six steps that eliminate about 99% of all HTML errors. You can do them yourself or look for a company that offers HTML email testing.

1. Perhapsrepparttar 124947 easiest way to avoid HTML problems is to offer a plain text version separately (depending on your distribution system this may mean setting up two separate lists). Though many email distribution systems do allow you to send both your plain text and html versions in one message,repparttar 124948 technology behind multi-part MIME can create problems with older email programs.

Because email programs vary, sending both versions of your newsletter in one message may actually create more problems than it solves (readers may see both versions,repparttar 124949 HTML may become garbled, etc). Though maintaining separate lists is a little more work, you'll wind up with a newsletter that's consistently delivered correctly, because your readers chooserepparttar 124950 version that's best suited to them.

2. Write your HTML code by hand. Though WYSIWYG editors (like FrontPage and DreamWeaver) make quick work of HTML design, they're also notorious for adding unnecessary codes.

Excess code presents two potential problems. First, it bloatsrepparttar 124951 file size which results in longer download times for your readers. Second, these excess codes can confuse email programs which tend to be less forgiving of HTML errors than are typical web browsers.

3. Preview your HTML newsletter in a web browser often. Watchingrepparttar 124952 results of your coding in a browser isrepparttar 124953 easiest way to catch HTML errors as they occur. You can use whatever browser you're most comfortable in, but remember each has its own idiosyncrasies and isn't identical to an email program.

By checking on your progress regularly, you'll also ensurerepparttar 124954 newsletter looksrepparttar 124955 way you want it to look. This saves you from going through allrepparttar 124956 steps only to discover your newsletter looks nothing like you'd planned.

3. Avoid missing images and broken links by making all URLs and image locations absolute, not relative. A relative URL forrepparttar 124957 index page of a website would be "index.html" while an absolute URL forrepparttar 124958 same page would be "http://www.domain.com/index.html". Get inrepparttar 124959 habit of typingrepparttar 124960 complete location for both links and images.

Link Exchanges - What they can do for your business! (Part 2)

Written by Martin R Lemieux


Link Exchanges - What they can do for your business! (Part 2) By: Martin Lemieux _________________________________________________

If you haven't read (part 1), please go here: http://www.smartads.info/articles/le/10.html _________________________________________________

TO AUTOMATE OR NOT TO?

For those of you who are trying to figure out if you should use an automated link promoter or just simply doing everything yourself:

Linking softwares are great (not really) I've tried 2 programs myself, and I must say that both attempts were a disaster! Now i'm not saying that eventually that there will be a perfect software out there to promote your link exchange program.

Right now, here are some ofrepparttar problems

- The links that you will find are not relavant to your site's content.

- Some links tend to be "Link Farms" that only harm your search engine performance.

- You'll tend to get millions of porn sites!

and so on... ---------------------------------------------------

Here's a method that holds very strong when I look for link partners:

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When I find a great resource that has similar content to my site, I will browse through their ENTIRE "Resourceful Links" listed on their site and see if It's a good idea to link to them!

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Here's another method of doing this effectively for best results:

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If you happen to find a great resource, enter their entire "URL" in www.google.com.

What you need to look for is this: "Find web pages that link to www.this-site.com"

The Purpose Martin?

Once you click onrepparttar 124946 "pages that link to that site" you will find sites that already have a great link program related to your site!

Take advantage of linking to allrepparttar 124947 sites listed within that search on google!

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PLEASE TRY TO AUTOMATE YOUR LINK EXCHANGE PROGRAM!

It get's very fustrating for an entrepreneur like me who is trying to have a really good source of link exchanges, especially when I have to e-mail my companies information manually!

Try adding a "Mail Script" that takesrepparttar 124948 link exchange information right from your site! You'll find that more sites will want to link to yours!

Here's an example of what your form should ask:

=====================================>

1) Full Name: Martin Lemieux

2) WebSite URL: http://www.smartads.info

3) Title: Smartads.Info :: Marketing & Advertising Centre

4) Description: (250 characters or less)

Smartads :: Learn everything about Link Exchanges, Search Engines Submissions, Advertising & Marketing Tips, Web Design, Special Canadian Sites. Promotion & Traffic Resources

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