The web site is first impression a customer has of your business, so it had better be good. Now of course you want your site to be attractive and professional looking, but that's just start. Quite often a fantastic looking web site can sink itself with bad copy. The clarity of your information is crucial. It is imperative that your web site follows a logical structure and has clear and complete product information, a clearly stated offer, and easy to follow ordering instructions, all written with impeccable spelling, grammar and punctuation.

Using a professional web designer is great if you can afford it, and it's not even too expensive these days. In last few years, competition among web designers has become fierce, and hence driven prices down. You can get a pretty good job done for very little money if you just comparison shop a bit. You might even find a web design student who needs portfolio material and is willing to set up your site for free. Just remember, a web designer is just that, a designer. They set up all links, graphics and fonts, but copy is up to you. Most designers just plug in what you give them without even a cursory once-over. The clarity and correctness of your writing is your own responsibility.

One of main flaws I find in poorly written web sites is confusion created when I can't find what actual offer is. The home page maybe has all sorts of slick sales copy and even a testimonial or two, but where is offer? A good web site should introduce product or service and clearly state offer right at beginning. You can follow up with a second paragraph of sales copy describing benefits of your product, but make sure that your offer is stated first.

Anyone who has a home-based business or is contemplating starting one needs this book on their reference shelf. If you're like most home-based business owners, you have had numerous questions about when and how you can take tax deductions for your home office, supplies and equipment. You've probably wondered what paperwork had to be kept, what information it needed to show and how long you have to keep it as well, right? On top of those questions, there are formidable IRS forms that need to be filled out properly in order to qualify for deductions and avoid being audited. If this is you, get this book. You will not be disappointed.

Gary W. Carter, book's author, has over 20 years of tax experience. He has worked as a revenue auditor, tax practitioner, and seminar leader on tax issues as they pertain to home-based businesses. In this book, he shares his expertise brilliantly with easy to understand, step by step explanations, examples and instructions.

Carter's combination of historical tax facts, court cases that have set precedence, and changes that will take affect in coming years serve to give you a much better understanding of entire system and your options within that system. His layman explanations of tax audits, accounting systems, record keeping, and "business" as it is defined by IRS give you a wealth of information to belay your tax fears, and empower you with knowledge you need to get most out of tax time.

The very first chapter in book covers IRS audits. It tells you how audits are done, what to expect and what rights you have. I was surprised to find process is actually simple, direct and fairly non-threatening. From chapter two and on, Carter delves deeply into information of most importance to home-business owners. Topics include legal definition of a business for tax purposes, allowable deductions and how to record and calculate them, business entity formations and pros, cons and red tape associated with each, and more.

Chapter three is devoted to legal entity structure of your business. It goes into more detail than I have yet to find anywhere else – and it uses language understandable by even general public. If you've been reading advice that strongly suggests forming a corporation for legal and tax reasons, and struggling over whether benefits of this move will outweigh red tape that comes with it, you will love this chapter.