Do you dream of dramatically increasing number of people who come to your web site? Do you tend to limit yourself only to Internet-based promotions?I want to share a little secret with you about how you can use a regular old postcard to build traffic to your web site by thousands in almost no time at all!
Now before you go out of room screaming, just listen for just a moment. This past month, I have been using postcards with my clients and they have a dded literally thousands of names to their client lists! That's right, and they did it by using little 3x5 inch postcards that are sent via regular old snail-mail!
I realize that this is not new technology, and that it may not even be all that sexy, but what I do know is that it REALLY WORKS! And results are nothing shy of amazing, if you know how to make most of this powerful medium.
Are you curious to learn how? Read on because I am going to tell you and then I'll share a few secrets to postcard marketing that will explode your response rate!
Postcards work because more people read them. . .and they are read more often because there is no envelope to open. Everybody will look at a brightly colored postcard when it arrives in mail. So first thing to know is that you always use brightly colored postcards. I prefer sunshine yellow for my postcards.
Start with a powerful offer. I like to offer a FREE E-BOOK. So I put words "FREE E-BOOK" in big bold letters across top of postcard. Yes, it's fine to be bold! Remember, your goal is to capture attention, so use biggest, boldest type face you can get!
Under that bold headline, I'll generally provide a little more info about value of Free E-book. It may look like this:
"You can GET RICH on Internet! Learn how in a powerful FREE E-Book by Expert Internet Marketer, Robert Imbriale. Claim your FREE copy of this eye-opening E-Book now! Go to http://www.ultimatewealth.com"
That's it. I will not put any more copy on postcard. I may include a graphic of cover of e-book, but nothing else. It's possible to say too much, so you're better off saying less, and getting more response because prospect is now curious and will come to your web site to find out more!