Do you dream of dramatically increasing
number of people who come to your web site? Do you tend to limit yourself only to Internet-based promotions?I want to share a little secret with you about how you can use a regular old postcard to build traffic to your web site by
thousands in almost no time at all!
Now before you go out of
room screaming, just listen for just a moment. This past month, I have been using postcards with my clients and they have a dded literally thousands of names to their client lists! That's right, and they did it by using little 3x5 inch postcards that are sent via regular old snail-mail!
I realize that this is not new technology, and that it may not even be all that sexy, but what I do know is that it REALLY WORKS! And
results are nothing shy of amazing, if you know how to make
most of this powerful medium.
Are you curious to learn how? Read on because I am going to tell you and then I'll share a few secrets to postcard marketing that will explode your response rate!
Postcards work because more people read them. . .and they are read more often because there is no envelope to open. Everybody will look at a brightly colored postcard when it arrives in
mail. So
first thing to know is that you always use brightly colored postcards. I prefer sunshine yellow for my postcards.
Start with a powerful offer. I like to offer a FREE E-BOOK. So I put
words "FREE E-BOOK" in big bold letters across
top of
postcard. Yes, it's fine to be bold! Remember, your goal is to capture attention, so use
biggest, boldest type face you can get!
Under that bold headline, I'll generally provide a little more info about
value of
Free E-book. It may look like this:
"You can GET RICH on
Internet! Learn how in a powerful FREE E-Book by Expert Internet Marketer, Robert Imbriale. Claim your FREE copy of this eye-opening E-Book now! Go to http://www.ultimatewealth.com"
That's it. I will not put any more copy on
postcard. I may include a graphic of
cover of
e-book, but nothing else. It's possible to say too much, so you're better off saying less, and getting more response because
prospect is now curious and will come to your web site to find out more!