Don't Get Mad About Viral Marketing

Written by Chris Brown


Copyright © 2004 Chris Brown

Sometimes we get an idea, but when we begin to develop our creation we become overwhelmed withrepparttar efforts that we are going to have to supply. It’s also ordinary to get so caught up in development that we get sidetracked into other ideas. Planning carefully isrepparttar 120404 best way to handle troubles like these.

When you plan your product or service, don’t just make an outline; instead, make an outline with many sub-outlines. This way, throughout product development you won’t have questions about what to do next. You also get a chance to document those ‘sidetracked’ ideas; keep you ideas. You’ll need them later.

Having a well thought out plan will keep you onrepparttar 120405 right path; you will be able to use your time with powerful efficiency. This is ideal, right?

ABOVE AND BEYOND PRODUCT DEVELOPMENT

This writing isn’t exactly a product development piece, but you are going to want keep these ideas in mind as you develop future products. The information I’m about to give you is something that you will be able to incorporate to your planning.

So… read on… we’re going to shift directions a bit…

Aside from product development obstacles, you could possibly run into ‘road blocks’ after you’re ready to market.

Whenrepparttar 120406 product is complete and it’s time to show it to potential customers,repparttar 120407 realization of advertising expenses might kick in for some, or perhaps our competition is tougher than we had realized. Regardless, this is definitelyrepparttar 120408 time during which we recognize that our marketing strategy is just as important asrepparttar 120409 product it’s self.

What if we could ‘build in’ promotional tools with our product? “How fascinating will it be if our product can do much ofrepparttar 120410 needed promotion automatically?”

That brings me to ‘viral marketing’…

VIRAL MARKETING

One fascinating strategy is to use marketing that will ‘freely’ spread it’s self. This has popularly become known as viral marketing and can be quite an unstoppable technique.

An easy example of viral marketing is free eBooks that teachrepparttar 120411 reader while selling them on a product. With this example,repparttar 120412 eBook gives away valuable information while including your ‘order link’ or requesting thatrepparttar 120413 reader take a ‘desired action’.

Another great illustration of viral marketing is what Hotmail did. I know you’ve received mail from a hotmail user before; do you rememberrepparttar 120414 little sentence atrepparttar 120415 bottom? It went something like “get your free mail account at hotmail” and you probably noticedrepparttar 120416 link back torepparttar 120417 hotmail site.

What hotmail did is very fascinating; they gave out free email accounts with built in marketing. Every time someone sent an email via hotmail, they were in turn advertising hotmail. That’s brilliant.

Some other common examples of ‘viral marketing’ are contests and games that spread by word of mouth, free software that promotes a product or site, and even websites that provide online tools for people to come back over and over and use (or send others to use).

We should just say this: Anything that will be ‘passed around’, recommended or given away byrepparttar 120418 users (or readers) that enjoy it can be considered ‘viral’.

I could go on to tell you that affiliate programs, forwarded emails and shareware are ‘viral’ but that could take all night…

Instead, let’s talk about how you will benefit from this powerful marketing strategy…

ELICITING A DESIRED ACTION

Our ‘viral’ product doesn’t bring customers unless we have built in a way to generate traffic or sales, so let’s talk about this for a moment.

Top Ten Ways for Leveraging Teleclasses for Big Success

Written by Bea Fields


Teleclasses are a highly effective tool with which you can leverage to build your personal and business profile. Taken fromrepparttar Teleclass Leaders Learning Club, these ten tips will support you in discovering how to leverage your telelcasses for personal and business success.

1. Create an online audio library.

With a service such as Maklitel or your own audio recording device, it is possible to create very professional sounding audio files to fill an online audio library. (I recommend that folks create a one hour audio recording per week for 50 weeks for a full library.) Customers can then be offered two options: (1) To buy an individual recording ($19.00 each.) or (2) A lifetime membership fee to downloadrepparttar 120403 entire suite ($129.00 forrepparttar 120404 entire library.)

2. Use teleclasses as a way to gather research for a product or service.

Do you have a new product or service getting ready to hitrepparttar 120405 market? If so, userepparttar 120406 teleclass medium to become an expert MUCH faster than on your own. By offering classes onrepparttar 120407 subject of your new product/service, you will work outrepparttar 120408 bugs much quicker, you will increase your productivity, and you will put your finger onrepparttar 120409 pulse of what it is that folks want in your industry. I recommend that you lead research and development calls for at least 3 months prior to soft launching your product or service, which can be coupled with a survey tool such as Advanced Survey.

3. Master a skill set.

Striving for mastery will call you to play a much bigger game in life, and leading teleclasses is a wonderful way to learn more aboutrepparttar 120410 skill set you wish to master. One ofrepparttar 120411 best approaches to mastery is by teaching that which you most want to learn, and by surrendering yourself torepparttar 120412 wisdom of your students, you will find that you will grow by leaps and bounds.

4. Leverage your teleclasses through article writing.

Every great article begins with an idea, and leading teleclasses can spark your creativity in thinking, planning, and writing articles which will attract your target market. Be concise and clear, and open your readers' minds to a new way of thinking and a fresh perspective gleaned from leading teleclasses.

5. Write a 7-10 lesson e-course.

An e-course (or mini-course) is free or fee based information on a specific topic. It is normally distributed as multiple articles in e-mail format over a defined period of time (usually 7-10 days.) As you are leading teleclasses, look for common issues or problems faced by your participants, and identify creative and useful solutions to their problems or issues. Presentrepparttar 120413 information in a concise and easy to follow format, and with content which will satisfy your readers. Inrepparttar 120414 closing of each lesson of your e-course, mention your website or one of your upcoming teleclasses or programs, and don't forget to provide your readers with a way to contact you.

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