Robert Nixon

You should remember internet was made as a research tool. The whole concept is for someone to 'get on internet' to find something.

Whether that 'something' is your website or not, they will spend some time investigating, checking various results until they have determined their 'quest' is over.

I recently checked my site stats given me by my hosting company and found many hits and page views were coming from search engines. Each engine is listed, along with search term used and page of my domain that was returned in search.

Most of these had been directed to a newsletter page.

I had not submitted my newsletter pages separately, nor have I ever submitted my 'newsletter list' page to engines, but there it was !!

I do, however, write articles and submit them to various places that look for articles.

You may have what they are looking to find on your website but they may never see is because you have not spent time to submit your information as an article. Even testimonials count.

Here are some rules you may want to follow:

1. Write about something you know about. You don't have to be an expert, all you have to say is " in my opinion", or " I have observed".

2. Don't try and disguise an advertisement as your article, you can do that in another way at end in 'About author' tag. Besides, this is ONLY place you can do so that will be allowed by editors.

3. Allow others to use your articles as 'content' for their newsletters, etc. As long as 'About author' remains intact.

4. Save your newsletter summary page as a separate page in your domain.

http://www.cpucash.net/newsletterlist.htm

5. If it is categorized by month save each month as a separate page in your domain.

http://www.cpucash.net/january2005.html

6. Save your articles on their a separate page in your domain.

http://www.cpucash.net/RobertArticles.html

What results will show is title of page returned by engine and a few words, normally first 25 or so, that follow, with a 'hyperlink' for researcher to 'click' on to see your page done for you pointing to title page given as result.

How do you benefit?

What part of your offer put them over edge? Let's face it, you worked for a long time on your sales copy. You created bonuses, designed a guarantee, sweated over benefits and how to communicate them. But which of those factors really connect with buyers? What actually motivated purchase?

If you knew, you could pump up benefits and parts of your offer that really drive sales. But how can you tell?

Actually, it's very easy. You just ask.

I do it every day and it takes me virtually no time or effort to get unbelievable information. How?

I add a simple email to my autoresponder series immediately after a customer purchases.

Here's what mine says:

Sample Email Request ==================================== Hi {firstname},

It's Jeff here, from CBmall.

I'm doing a bit of market research.

Can you tell me how you found out about CBmall? Was it a Newsletter? Ad? Search engine? Do you remember who referred you?

Or perhaps you were reading 10 Powerful Ways CBmall Makes You Money?

And what specifically made you decide to make investment? What was benefit that put you over edge and turned you into a buyer?

This is important, because soon you will be sending traffic to mall and this may help CBmall sales information get better. Which will help you make more money!

Please just reply to this email with answers.

Thanks so much for your help,

Jeff Mulligan CBmall.com ====================================

Every day these emails go out and every day I get valuable information. To me, finding out why people buy is more important than why they don't. (although I try to find that out, too) That's because there are so many reasons a person may not buy, many of which are beyond my control.

But knowing what turns on buyers is a huge benefit to me as I fine tune copy. For example, here are some of comments I get:

**** The Results Provide Great Customer Insight ****

“I read all info and I liked fact that I did not have to create a web site and a bunch of other stuff. I am new to internet marketing as well as being technically illiterate but I figure I can follow instructions for most part and you offer support I will need.”

“Personalized autoresponder and newsletter.”

“Reason: The eBook, 10 Powerful Ways CBmall Makes You Money, made good marketing sense... Also products on ClickBank - CBmall are terrific and good sellers....”

“I found your ad at clickbank.com”

“I first heard of CBmall from your newsletter which I subscribed to in December but was not convinced. My next step was to get 10 Powerful Ways CBmall makes you money. This made things much clearer. The number of products available is impressive. The targeted traffic that is shared amongst owners is a useful bonus. The guarantee means no risk, which is essential as I am on a small pension.”

**** What You Can Learn ****