B.O.B. - Best Of Both worlds. Man does not live on Internet alone, you know. Those same people that become your customers actually live and breathe in outside world. Let B.O.B. help you integrate outside world to Web world, and increase your bottom line.

There are many ways to bring in additional streams of income using B.O.B.

One of best ways, of course, is by referrals. Just as you use testimonials on your site, also get your customers to refer you to others on outside. REMIND them (frequently) to tell their family, friends, and business buddies about your site. Getting a short and memorable Domain Name definitely helps in this regard.

Providing a special incentive, such as a discount or gift to both your customer and her referral makes both of them feel that you are giving them a special deal. People like to feel special, and they like special deals that others can't get. This adds to customer satisfaction, which will, in turn, get you more referrals.

Email marketing 101 By　Charlz Wachira According to an article published in Business 2.0, permission based marketing, commonly known as email marketing is reported to earn a response rate of more than 11.4%, easily outdoing banners which reported a mere 0.55% response rate. Based on these statistics, it is obvious that a successful web marketing strategy should embrace email marketing as one of key strategies. In this article I am going to discuss nine basic principles you need to　know to apply this result-generating marketing strategy for your web venture. Read on.

1) Do not Spam

In world of internet marketing, SPAMMING is absolute SIN. Spamming is one area in which it is better to be safe that sorry. Spammers get blacklisted and become pariahs in not only marketing world but in any internet related activities. The damage done by spam is deemed irreparable; in fact, only lasting solution to sites that have been listed as spammers is to give up whole endeavor all together and begin afresh under a different name and with a new look, a time consuming and expensive exercise. Send out product offers and newsletters only to those who have opted in for your list. Do not be deluded into thinking that attractiveness of your offer might offset anger of somebody on your list receiving an email they did not ask for. As long as person did not clearly subscribe to your list, then it is spam and you risk being blacklisted as a spammer with aforementioned consequences.

2) Build your own email lists There are numerous companies advertising for those interested in purchasing a custom made mailing list. Beware of these fraudsters. According to most surveys, for any purchased mailing list of about 2000 subscribers, at least 20% will be hostile, another 10% will eventually lead to dead ends and you can expect at least 15-18% to be outdated. This leaves you with a paltry 50% of initial list. Take into account statistics mentioned at introduction and you are looking at less than 5% of list purchased. This leaves you with only one other option. Creating your own home-made mailing lists There are many ways of achieving this but best approach is by publishing your own e-zine and posting an announcement on community sites and related newsgroups and generating an interest before you start sending out e-zine to those who opt in. Initially, you should count yourself lucky to have even 100 subscribers but gradually as word spreads round, and depending on quality of your content this should increase to reflect on your site’s popularity and rating with target market.