Don't Forget About Offline AdvertisingWritten by Adrian Kennelly
A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:
-Place classified or full page ads in print publications. The print publications should be computer or internet related.
-Post flyers in stores. They could be computer stores, software stores, libraries etc.
-Buy mailing lists and send direct mail. You should make sure that all people on mailing list are internet users.
-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.
-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.
6 Powerful ways to Promote your Site OfflineWritten by Matt Colyer
Far to many web sites are not advertising offline and it's costing them large amounts of money. Don't make same mistake as those web site owners and instead learn from their mistakes! Below you will find six powerful ways to promote your web Site Offline and gain more exposure.
Flyers - Get some flyers printed out with your web site's address and tell them a little bit about what your service(s) or product(s) is and why they should choose it. Hang some of flyers on bulletin boards. In most cities you can go to a local collage, Laundromat or store and put up your flyers. You would also be smart to place it in front of people's doors at their homes. Also keep a few, so when you meet someone that would be interested in your service(s) or product(s) you can give one to them.
Television - Advertising on TV can gain you huge exposure, but isn't cheap and isn't always right place to advertise on for certain service(s) or product(s). Find TV programs that attract your target audience, many TV stations will provide you profiles of their viewers. If your on a real low budget, you may want to skip this one and try to advertise else where.
Business Cards - Have some business cards printed out, nice thing about business cards is that they are cheap. Give your business cards out to people that might be interested in your product(s) or service(s). Give them two cards and tell them if they know any friends or family that may interested in your service or product, to give them a card.