But this applies to only a few areas, like Internet marketing. Who's to say you couldn't become 'the expert' in a more specialized niche?

If you think about it, you'll realize that you probably already have knowledge inside you. Get ready to unleash guru within!

At beginning, position yourself as a knowledgeable source on your subject, who is willing to share his/her information with others. Offer free information on discussion boards and forums.

Any of following will fit 'free information' bill:

A free report dealing with a want or need, showcasing your expertise/ information, and how it can fill a void or fix a problem.

General instructions on how to do something of interest to your niche (in doll making, for example, this could include easy techniques to prepare a porcelain head mold, working with kilns or general instructions on easy techniques to customize a dress pattern)

Spread The Word on Your Guru Status

A guru isn't shy about spreading word about himself/herself. Don't you be, either! Few things draw new business like offering of a new product or service by a guru.

So how can you spread word quickly? Try following:

Now, think Corey Rudl...the Internet Marketing Center; Ken Evoy...Make My ___ Sell products; Allan Gardyne... associate programs.

These are much more than products... these are brands and brand identities.

Have you thought about how you will brand yourself through your business?

Now, a lot of experts emphasize importance of your unique selling proposition (USP) in equation. Granted, USP is a key element in building your brand.

But it's not total picture.

If Nike had concentrated its corporate philosophy on only producing a top-quality running shoe, how different do you think company would be today?

As we all are know, Nike is much more than a shoe company. It's a sports brand: a sports promoter, a shoe and clothing company, a retail store. It closely identifies its brand with winners from world of sports (Tiger Woods and Michael Jordan, for example).

Their goal - for you to feel that by using Nike products you too can succeed. Or at least look like your heroes. The Walt Disney Company is famous (infamous really) for its religious zeal in enforcing it's clean, wholesome, family image.

Having grown up outside Disney World in Florida, I saw firsthand steps that Disney took to enforce their strict standards (appearance, customer service, etc.), real-world tests they put their employees through. And payoff? Billions.