Remember a time when you shared information with someone important to you, like a friend, family member or loved one, about a great deal you got, an awesome experience, a company, service or product that was above and beyond what you ever expected. Remember that time? Remember how great you felt when they called you up and told you how happy and appreciative they were that you introduced them to that company?
Well, you owe it to your customers to give them
same opportunity with respect to your products or services.
It's important that you understand power of referrals. Not only with respect to how it benefits you, but how it benefits people giving them to you, and people they refer. In essence, it does three important things:
1. It helps your customers better appreciate benefits and value they receive each and every time they do business with you.
2. It gives them an opportunity to give back to you by way of appreciation they feel for experience they get from your product or service.
3. It gives them opportunity to benefit other people in their lives who are important to them.
The critical component of getting referrals from happy customers is really simple: Keep them elated about doing business with you.
I've said this before, and I'll continue to say it again:
"Treat your customers or clients like dear and valued friends."
Why is that important? There are many reasons, but for this purpose it's because "friends tend to do business with friends."
* If someone needed life insurance, I know who to refer them to; my friend Chris at New York Life.
