ECommerce: Don't Buy Your On-Line Marketing Articles From Article Factories

Don't Buy Your On-Line Marketing Articles From Article Factories

Written by Elizabeth Kirwin

I was busiy submitting some articles I ghost wrote for a client to some web portals late one night, when I was struck by a message a web site editor left for visitors. I won’t tell you repparttar

actual site name, or mention repparttar 150554

company that they are targeting with their message in order to protect their privacy. But repparttar 150555

message went something like this. “STOP! If you are submitting articles from article factory, we do NOT publish them on this site.” Hire a Professional Writer to Make Work Publishable This made me pause. I’m a writer by trade and I was submitting original material. I would never even dream of doing otherwise. Many professionals, even repparttar 150556

most seasoned in their respective fields, cannot write well. So, they usually hire somebody like me to polish their thoughts, and edit their material to make their work publishable and syndicate it on repparttar 150557

internet. Don’t Buy Unoriginal Material Then there are repparttar 150558

other crop of professionals, who pay large sums of money to “article factories” who sell them mass produced material. Obviously, “article factories” sold these same articles to others as well. Professionals are eager to purchase articles such as these, because they are not experienced writers and feel they cannot do it themselves. Search engines are text based. So, keyword rich articles syndicated on repparttar 150559

internet and published on a company home page is one of repparttar 150560

most effective strategies of driving repparttar 150561

right kind of traffic to a web site. Site Editors Know Quality Material Web portal editors who regularly recruit original articles are getting wise to “article factories.” Editors are enraged by repparttar 150562

massive repetitive submissions they receive because it wastes their time to have to weed through repparttar 150563

crap. Many are just beginning to fight back. If you are guilty of purchasing articles that are sold to large numbers of individuals – stop it now. It won’t get you anywhere. Editors know when they are being dumped on. And they won’t publish this work on repparttar 150564

world wide web. They will remember who sent it to them, and not in a positive way, either. The Creative Idea is Currency I tell my writing students at University of North Carolina Asheville, that we live in a world starved for creative ideas. Ten years ago, repparttar 150565

phrase that swept through corporate America was: “thinking out of repparttar 150566

box.” Now it’s repparttar 150567

“idea person” who has repparttar 150568

most currency in a company. But you can’t just be an “idea person” -- you have to know how to execute, too.

Tracking & Troubleshooting for Increased Sales

Written by Diane Hughes

Copyright 2005 Diane Hughes

So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing could be further from repparttar truth!

In fact, as repparttar 150371 site owner, you are extremely powerful. With just a little tracking and troubleshooting, you can dramatically improve both your site visitors' experience and your overall profits.

TRACKING

Knowing where your visitors are coming from gives you a lot of ideas. While repparttar 150372 site stats that come with most hosting packages are OK, there is a lot of room for improvements in most cases. Between hits, clicks, unique visitors, and page views who really knows just how many people end up at your site and from where?

Once you understand which ads, banners, or PPC search engine lists pull better, you are able to spend your advertising funds more effectively.

ACTION STEPS:

Track Your Ads

Spend a little time investigating tracking services. ProBizTrack at http://www.probiztrack.com/ (my own service) is affordable and effective. It will give you a start. Even if you choose to go with a service besides mine, use something to help you know for sure which ads are pulling and which are just wasting your money.

If you think tracking services are too expensive, you can still track results semi-effectively. Use coding at repparttar 150373 end of your links. By placing "?code" (without repparttar 150374 quotes) at repparttar 150375 end of your domain name, you create a unique page. This page will be visible in your Web site stats. For example, if you are advertising in The Best Ezine, you can use repparttar 150376 URL of http://www.mydomainname.com?best to track visits to your page.

Become Your Own Affiliate

Another idea for those who sell electronic products via ClickBank (or other services) is to sign up as your own affiliate under several "nicknames." Then you can use your various affiliate IDs in ads. NOTE: You will have to pay your affiliate program’s fee on any sales made through repparttar 150377 affiliate links, but you’ll get some good information in exchange.

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