All right, I confess. I'm an ezine junkie. I love 'em. All shapes, all sizes; I subscribe to hundreds. You might say I'm an addict. Anyway, as I scan subject line of my precious beauties when they hit my inbox, there are only certain ones I'm chomping at bit to read. Why is that? Why does one ezine have me salivating and another reaching for my delete key? Good question, I was hoping you'd ask.
The newsletters I can't wait to read are ones with "personality." Yes, that's right -- PERSONALITY. I just love an ezine that makes me laugh, or cry, or think about things I haven't thought about for awhile. Thought provoking. Enlightening, heart warming.
I do have my favorites and usually those are ones where I feel as if I know publisher on a personal level, which says a lot, since I've never met any of them in real off-line world. So how do they do that? And more importantly, how can you create this warm, fuzzy feeling in your own ezine?
Publishers who have perfected this technique have developed a "unique writing style." A good writing style allows one's personality to shine through in his words and conveys a sense of humanity. So what's your writing style? You can convey many feelings and attitudes through your writing. You can come across as funny or serious, cocky or very business like.
Developing your own special writing style takes time and practice. Ezine writers should always try to write same way they think and speak. Try to write as if you were speaking to one person and she is standing in room right in front of you. Don't use big words; most people are not impressed by fancy language and you'll lose those who can't read past a 9th grade level. Talk to your readers as you would a close friend. The genuine part of your personality will shine through as you write. Always use short sentences and paragraphs.