Don't Blame the Messenger

Written by Bob Osgoodby

I recently had a call from a fellow in Scotland and taking into accountrepparttar time difference, it was about 2PM there. He called to complain thatrepparttar 101220 ad he placed with us two weeks ago, hadn't produced any leads. While he was venting, I looked uprepparttar 101221 ad he had submitted.

He was in an affiliate program, and they provide a personalized web site, which not only gives information aboutrepparttar 101222 program, but also tracksrepparttar 101223 leads. He didn't includerepparttar 101224 web site in his ad, and his only method of contact was by email. The ad he originally submitted was full of spelling mistakes and grammatical errors, which we had cleaned up prior to posting.

As he slurred his way throughrepparttar 101225 conversation, I realized that he probably had a very long liquid lunch, and when I tried to explain what he needed to do, he called me a "con artist" and hung up.

Now is this to be expected if you provide web space, or run an ezine which allows advertising? Not usually, but as in real life, there are people like this onrepparttar 101226 web. Ad space in an ezine or on a web site, is just that - space, andrepparttar 101227 web has no magic. If you write a bad ad, you will not get responses. The same ad in a print publication, such as a newspaper or magazine, would yieldrepparttar 101228 same results. You can't blamerepparttar 101229 messenger, in this caserepparttar 101230 space provider, if your ad doesn't produce.

Many people have fantastic results with this type of advertising, and they all have a few things in common. They are selling a quality product at a reasonable price, and have takenrepparttar 101231 time to develop a good ad. They also realize thatrepparttar 101232 only purpose ofrepparttar 101233 ad is to get someone to request more information. They all have a web site that gives complete details, and where they makerepparttar 101234 actual sale.

Just having a quality product or program at a reasonable price is notrepparttar 101235 only thing you need. You must advertise it in an intelligent manner. The ad you place is referred to asrepparttar 101236 "tease". If this is done properly, it gets you torepparttar 101237 next step inrepparttar 101238 sales process, and that isrepparttar 101239 "education" stage. People want information aboutrepparttar 101240 product or service they are about to buy.

Banner Ads

Written by Bob Osgoodby

When Internet Advertising was in its infancy, banner ads quickly became a major player. Statistics were readily available, and they allowed campaigns to be planned, evaluated, and changed within a matter of days instead of weeks.

Businesses developed withrepparttar sole purpose of managing and distributing these ads. Click-thru rates were developed, and people starting placing banner ads on their web pages. Three basic plans ultimately evolved. The first was basically a "swap arrangement" where people simply traded banner ads with one another. This was difficult to manage and people usually kept these swaps buried in some remote corner of their web site. The resultant traffic they generated was minimal to sayrepparttar 101219 least.

The next iteration, promised a bit more as they actually trackedrepparttar 101220 click-thrus, and for each one you got for them, they would put your ad up for a like number. When that turned into a business, they typically traded on a two for one basis. They would give you one exposure for each two you generated. Others actually paid forrepparttar 101221 click-thrus instead of making trades, but very few people retired onrepparttar 101222 income generated that way. Some actually sold banner ads on their web sites, and while that was viable inrepparttar 101223 early days, it is of questionable value today.

A third method uses banner ads on your web site, either for affiliate programs you might be involved with, or to allow someone to easily navigate about your site. This will probably berepparttar 101224 sole survivor inrepparttar 101225 saga ofrepparttar 101226 banner ads. Now thatrepparttar 101227 medium has matured andrepparttar 101228 novelty has worn off, click-thru rates will continue to drop. Trading banner ads is a thing ofrepparttar 101229 past, and all but gone. People realize thatrepparttar 101230 banner ads take away fromrepparttar 101231 primary message they are trying to get across on their web site.

Careful banner placement however, can still be a valuable player in your advertising campaign, but they must be used wisely. We've all seen web sites with indiscriminate use of banner ads, and this should be avoided. Sometimes it's almost impossible to determine whatrepparttar 101232 site is all about because of allrepparttar 101233 home page ads that are displayed.

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