I am going to give you a few reasons why you should not believe all this hype and more. Let it be know these are reasons I have come up with, from my own experience. This is in no way saying they all are not real but I am saying that truth is being stretched just a little bit in some cases.

Some of you may agree, some may disagree but for me you can't get all caught up. If you really thing about it for a while you too will realize that some of stories you hear are too good to be true.

Here are a few reasons why...

1. First and foremost in my mind newbie's to internet marketing and some not so new. There is NO WAY we will ever have backing these "guru's" have, meaning all of them it seems have joint ventures with each other.

Really lets thing about this for a moment, if you go to one of top "guru" sites you can make a list of at least 2-4 other top "guru's" who are giving praise to products or services being sold. Now take those same names, go to their site chances are you will see same people on your list plus "guru" whose site you just left. So you see why I have come to conclusion they all are backing each other in one-way or another. This alone puts everyone else at a disadvantage.

2. I have a few words to start off with this one they are Opt-in list; yes all are partners' this goes back to joint venture issue. Not only do they have huge subscriber lists, when a guru comes out with a new product or service its not released to public first no, no, no. Joe Doe will call or email his good friend Jack to send out to his list by way of Jack’s affiliate link.

That's called click fraud and it's a major problem among all of pay-per-click search engines.

Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others. A fraudulent website is set up and participates in programs like Google's AdSense program. Unlike legitimate websites that attract human visitors to site, fraudsters use software "hitbots" or employ boiler-rooms of low-wage employees from other countries to generate clicks on ads, and then collect commission from pay-per-click programs.

In June, a federal grand jury returned an indictment against Michael Anthony Bradley 32, of Oak Park California who was charged with fraud and extortion for a scheme involving Google's pay-per-click program. Believe it or not, Bradley actually tried to extort Google into paying $100,000 for click fraud software he created called "Google Clique."

Click fraud hurts advertisers by driving up cost of each click because many online advertising programs adjust price of each click based on popularity of a particular keyword and number of competing advertisers. And depending on how popular your keyword is, it can take just a few minutes to register hundreds of clicks. Click fraud can quickly deplete your pay-per-click account and leave you with little or nothing to show for your expentiture.

In a recent filing to Securities and Exchange Commission, Google acknowledged, "We are exposed to risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members."

Now, in all fairness to pay-per-click companies I've used in past, I have to give credit where credit is due. Whenever I complained of click fraud, which was often, all of pay-per-click companies, without exception, did right thing and credited stolen funds back into to my account. Ironically, I have not had a click fraud problem with Google.