There is no other alternative to initiating a link exchange process in order to garner maximum mileage for your web site. There are plenty of benefits you can reap out of an effective link exchange program. It is applicable to any company who spends money on online advertising in any industry.
Link popularity is ultimate parameter in achieving supreme exposure on web for your web site. Link popularity is measured by number and quality of inbound links to your site. Inbound links help to attain high search engine rankings for your web site, while producing an invaluable traffic stream from visitors clicking through on links themselves. But your goal will remain unrealized unless you implement an intelligent link exchange strategy.
At same time you should not go overboard in quest of getting more and more links. Quality should not be sacrificed at cost of quantity. You should utilize your link exchange process so that it can win high quality links (which are links from websites that are complementary to your business and have high page ranks) for your web site, not abundant unproductive links.
Considering inbound links to your web site are a decisive factor for improved search engine ranking, you have to make sure that your incoming links are of similar theme. The companies that you link to should offer a product or service that is complementary to yours, however not in competition. Irrelevant links will not fulfil your objective.
Increased and Targeted Traffic
Effective link exchange can attract larger, quality and targeted traffic to your web site. The link exchange process helps you establish innumerable fruitful partners with other relevant web sites. Thus, you can win more quality and targeted visitors from your link partners. According to a June 2003 Forrester Research survey report, '59% of Internet consumers find web sites through links from another site'.
Targeted traffic and supreme search engine positioning strengthen visibility of your web site. An efficient link exchange process can create awareness among web visitors about your web site. A strong web presence is key for survival on internet, especially when cost and competition on popular pay per click platforms such as Google Adwords and Overture are continuously rising, and only represent a fraction of potential customers.