Domain Naming for Prosperity. copyright (c) by Pavel Lenshin
Too little has been told. The things that I’ve heard make it even worse. Better nothing, then worse.
Tell me your Domain name and I will tell you how successful you are.
For last couple of months I’ve heard many arguments claiming that my domain name should be based on keywords relevancy, you web-site focused on. Let me ask you why?
The answer is obvious, these SE “experts” project that this tactic will help to raise your Web-site SE ranking on several positions up. In other words, they advise me to pick up a name for my whole Internet Business as well as my Web-Site, with only aim to have a chance to suite, trick or cheat SEs. Wow, I must be hating my own business!
Let me ask you another question: why there is Coca-Cola instead of Candy Water or Mercedes Benz instead of Comfortable Car? Do you still want to name your eBook selling Web-Site something similar to eBookSell.com instead of a real Brand name for your business? Don’t you know why there is Google.com, Amazon.com and Yahoo.com instead of GreatSE.com, Bookshop.com or Index.com? Imagine that you are a real car manufacturer. Are you going to name your car “Fast Car” or give some really unique name?
I may guarantee you that these keyword tricks will bring you nowhere. While keyword based domain name or other tactics like expressive use of
tags instead of
may raise relevancy for that particular keyword in short-term prospective, you cannot rely on these tricks forever, because if you do, other guy will outsmart you simply by having more web-pages with more valuable information and your
tags along with white text on white background tricks won’t help.
Don’t forget also that SE indexing algorithms are constantly changing and what proved to working yesterday, may not work today.
Besides HTML code may be easily changed, bad domain name cannot, at least, for a year, so you had better give your business a domain name it deserves, with a strong Brand and USP from very beginning! There is no brand in “eBook Selling Site” or “Best Search Engine Traffic”, no one will ever remember you! So be smart and chose right name for your e-business. Done with that!
2. Next. No arguments that your business name should be relatively short. Your domain name does not differ, it should be same or even shorter. If your domain consists of three or more words try to use appropriate acronyms or abbreviations. Don’t suggest you to use “hyphens”, “misspellings” or “numbers” (if your official business name doesn’t have them). These “eye-soaping” won’t positively influence your business image also.