Domain Name - How To Pick One

Written by Halstatt Pires

Picking a domain name should be easy, right? Why, I’ll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name.

A Cautionary Note

Picking a domain name is like getting married. You are going to have to stick with it tillrepparttar bitter end. Peoplerepparttar 140964 use your site will come to know it byrepparttar 140965 domain name. Repeat visitors will often simply type inrepparttar 140966 domain name to get torepparttar 140967 site, better known as “type in traffic”. As an example, do you search for “Amazon” when you want to buy a book or do simply type in If Amazon were to change its domain name to Desert, there would be a lot of confusion. The same goes with your domain. Once you pick something, stick with it.

Your Choices

Well,repparttar 140968 obvious choice is your business name, but it may not berepparttar 140969 best. There are four significant issues to consider.

First, is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises if you have a long business name or have plural words. “Halstatt’s Rip’n Marketing Campaigns, Inc.” is going to be a horrible domain name. Clients are going to find it difficult to type in such a domain name.

Double letter problems are a second issue that is entirely unique torepparttar 140970 Internet. What if Sams Salon wants to use its business name as a domain? The “s” atrepparttar 140971 end of first word and beginning ofrepparttar 140972 second can cause confusion. Isrepparttar 140973 domain name or Confusing your users is a bad way to run a site.

Where is your website? Why is it invisible? We can help you be seen.

Written by malcolm james pugh

The Questions

Its amazing how many businesses have spent good money on website design and still are getting little or no return on this investment. Try answering these simple questions.

How much have you spent on you website? Maybe £5,000 ($10,000) or have you gone forrepparttar all singing all dancing £15,000 ($30,000) site with animated pictures, frames and rolling pages. Butrepparttar 140402 question remains - what business benefit are you deriving from your site?

How much more business are you getting because you have your website? Can you quantify and trackrepparttar 140403 incremental business you have received forrepparttar 140404 investment you have made.

When you search on what you consider a key word or phrase associated withrepparttar 140405 products/services that you provide, where does your site appear inrepparttar 140406 page rankings? Try Google, MSN and Yahoo, and try and find your site. If you are not onrepparttar 140407 first page, ask yourselfrepparttar 140408 question - how many people searching for my key word/phrase will bother going torepparttar 140409 second page of results?

.Now look atrepparttar 140410 companies that are getting a high position inrepparttar 140411 results - do you know why this is? These organisations are your key competitors and are taking business off you every day ofrepparttar 140412 week, in fact its 24/7 becauserepparttar 140413 net is always available acrossrepparttar 140414 globe. The Answers

The answer to this problem is quite simple. You have paid for someone to design a pretty website, not get you ontorepparttar 140415 first page ofrepparttar 140416 results page. But its even worse than that, some ofrepparttar 140417 techniques they have used to make your site look nice may actually reduce your ability to be seen. Yes, that's right you have paid good money to become anonymous to your customers!

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