Does your sales letter display confidence?

Written by Grady Smith

I mean, doesrepparttar reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you displaying confidence that this product isrepparttar 127375 one that will solve their problem?

Confidence makes us buy, because we begin to see thatrepparttar 127376 person knows their subject. The lack of confidence in a sales letter shows us they don’t feel comfortable with what they’re saying. It comes across as unsure.

It might not sound like much. You’ve read that givingrepparttar 127377 potential customer specific benefits that offer a solution to their problem isrepparttar 127378 biggest hurdle. Butrepparttar 127379 reality is sales depend on how you present your material as to build confidence in you as well as your product.

There was a time when I was a telemarketing sales manager. I know, but don’t hate me. Though I might have interrupted a few dinners or got you up offrepparttar 127380 couch, I am about to teach you something here.

My job was to teach telemarketing reps how to sell. I would center in on someone that wasn’t making any sales, listen in on them, then after a few calls I would let them listen in as I took one for them. I would mimic their sales pitch, using almostrepparttar 127381 exact same words that they did. But nearly every time I did this I would make a sale on my first call where they had struggled through about thirty pitches without even a nibble.

Why was I able to make a sale after only one call usingrepparttar 127382 exact same words of a representative that couldn’t close a sale after 30 calls? Confidence my friend. It makes allrepparttar 127383 difference inrepparttar 127384 world.

So how do you apply confidence to a sales letter you’re writing?

Start by looking at some ofrepparttar 127385 marketing pros out there. Seerepparttar 127386 words and phrases they use to display confidence. If an online marketer is making money with their sales letter then they’re displaying confidence in it.

10 Secrets For Copy That Sells

Written by Grady Smith

Are you wasting your money by brining visitors to a sales offer that just doesn’t convert? Here’s how to pull more sales and put more money in your pocket by using these simple secrets for hard-hitting copy.

1) SELL THE BENEFITS: Forget about trying to explain your product. Instead, giverepparttar customer what they want to hear. When selling a computer monitor, you could say, “Big 19 inch screen”.

But that’s explaining your product. Try something that givesrepparttar 127374 reader its strongest benefit, like “19 inch screen reduces eye strain and provides a comfortable working environment for you”.

2) DEFINE YOUR LETTERS PURPOSE: Are you writing to entertain or sale. Are you looking to pull a response or do you want people to enter their credit card information. Define your specific goal before you get started, and work hard to lead your customers along your chosen path.

3) WRITE IN “EASY” WORDS: Hey, we’re not looking to win awards here. We want to make some money, right? Don’t try to wow readers with your use of vocabulary. Use words that even a child can grasp.

4) KNOW EVERY BENEFIT: Before you even start, right down every single benefit that a customer will receive with your offer. Later, you can use these benefits for some hard-hitting bullets.

5) MAKE IT SHORT: While your letter doesn’t need to be short, every sentence and paragraph should be tightly focused and broken up into small, easy to chew on pieces.

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