Does your event need to be live?Written by Adi Gaskell
There are many choices to make when it comes to Webcasting: live vs. on-demand, audio vs. video, and more. So here are some of questions you’ll need to ask yourself before deciding which way to go. Live versus On-Demand Although broadcasting an event live may be necessary for breaking news or a corporate announcement, it is also much more expensive than broadcasting it later. When, where and how will your audience access broadcast? Your flawlessly (and expensively) produced broadcast can fail if no one is watching it. Although live webcast solutions from Web Video 4 U are significantly easier than many other solutions you still have much to consider. Yes you won't have to worry about camera crews or ticket retailing you will still need to consider things such as lighting and acoustics. Live versus Edited Highlights Conferences contain lots of down time that isn’t boring when you’re on site but which don’t translate well via broadcast. That’s why you may be better off offering edited highlights. For example, present each conference speaker as a separate link to their presentation, with background and audience reaction. Viewers can then exercise more control, viewing in order they prefer. This also gives them broader context of event. This isn't to say that valuable networking time between speakers exploited by many a conference attendee cannot be replicated on Internet. The Web Video 4 U chat rooms can be installed to allow virtual conference attendees to talk to each other online and perform this vital networking role from their offices.
| | Do's and Don't of Web VideoWritten by Adi Gaskell
Video on Web can be compelling or annoying, depending on how it’s handled. Here are some tips to help ensure your Web video clips don’t hinder business goals of your site. 1. Always offer a choice. When possible, give visitors a chance to click a link and make a conscious decision to view video. Video that’s streamed automatically when visitors land on page can be jarring and result in site avoidance – not best outcome. This is especially true when video includes loud audio streams. Anyone who works in a small office with thin cubicle partitions knows how disruptive such streams can be. 2. Keep it low. For most part, your audience will be viewing your media streams from their office desktops, so audio needs to be clear yet unobtrusive (see #1). This means avoiding large spontaneous crashes, beeps, sirens, etc., and making sure volume controls are obvious and easy to use. 3. Make it short. Web attention spans – especially when it comes to video – are even shorter than those for television viewing. If you really want to get your message across, keep it as short as possible.
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