Marketing: Does your business need a web site?

Does your business need a web site?

Written by Tristan Jud

You've been asked time and time again if your business has a web site. However you feel that your business is too small and your product cannot be sold on repparttar

Internet. So should you still have a web site built? Well repparttar 120090

answer is yes, if you have a business you should have a web site. It is also wise not to dismiss your product as one that cannot be sold over repparttar 120091

Internet. Nowadays you will find that there is very little that cannot be sold over repparttar 120092

Internet. The rule of thumb goes like this "If you can imagine it, some one will work out how to sell it online". There is no need to invest all your time and effort, into selling your products online, although if repparttar 120093

product lends itself to easy sales online you should be considering it. The point is that you should at least have a presence on repparttar 120094

Internet so that customers, potential employees, business partners and investors can quickly and easily find out more about your business and repparttar 120095

products and services you have to offer. With that said, it is not enough to have just a web site. You need to have a professional-looking web site if you want to be taken seriously. Since many customers search online before purchasing anything, your web site may be repparttar 120096

first chance you have at making a good impression on a potential customer. If your web site looks not repparttar 120097

least bit professional more than likely your chance of making a good first impression will be lost. One of repparttar 120098

greatest things about repparttar 120099

Internet is it is more or less a level playing field, where any business can compete with "the big boys" so to speak. As stated above you only get one opportunity to make a lasting first impression. With a well designed web site, your little business can project it's self to repparttar 120100

world,

image and professionalism of a much larger company. The opposite may also occur for those who are "the big boys" with badly designed web site, one which is hard to navigate and badly designed, portrays to repparttar 120102

world that you lack professionalism and credibility.

How to Keep Your Business Healthy

Written by Charlie Cook

Can you imagine you're ninety years old and still hiking up mountains with your grandchildren, bench pressing more than most twenty year olds, and making millions of dollars?

Recently Jack LaLanne, America's first TV fitness guru, turned ninety. Not only is he still sound of mind, in great shape, he's made millions and is still earning more. How does he do it?

You know it is important to eat your fruits and veggies, exercise regularly, avoid drinking and smoking and get enough sleep to stay healthy. To that list Jack LaLanne would add, set clear goals, exercise with weights twice a week, avoid eating between meals and keep your mind active.

Of course you can't just eat well and skip repparttar exercise or avoid repparttar 120089 drinking and smoking and skimp on sleep. Jack LaLanne is still going strong at 90 because he does ALL repparttar 120090 things required to stay healthy every day.

Marketing your business requires repparttar 120091 same comprehensive, disciplined approach Jack LaLanne uses to stay healthy at 90. To attract new clients and retain existing ones you need to set goals, target a need, get attention, prompt action, grow your network, establish credibility, provide a solution, follow up, demonstrate value and stay in touch. These are repparttar 120092 ten essential steps to marketing your business.

Like a staircase, repparttar 120093 steps are connected and you need to put them together in repparttar 120094 proper sequence and use each of them regularly. A common marketing mistake is to focus on just one or two of repparttar 120095 above steps and hope for repparttar 120096 best. Joan, who owns a sports facility, called last week about her advertising campaign. It was costing her significant dollars but wasn't translating into new clients. What was repparttar 120097 problem?

Advertising can help get attention but to be effective it needs to be focused on clients' needs and prompt them to action. Joan's advertising was focused on her solution, not on prospects' needs resulting in a disappointing response. Once she rewrote her ads to target prospects' needs, her response rates and business revenue increased.

Larry's promotional efforts were working but he wasn't having success translating all repparttar 120098 attention he was getting into dollars and cents. Thanks to top search engine positioning and hundreds of links to his web site, thousands of people were visiting his site each day. Yet, on average, only five people per day were contacting him about his services. Larry was doing a great job of getting attention but wasn't prompting his prospects to action.

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