Does this Headline "Grab" Your Attention?

Written by David McKenzie

If you are reading this first sentence thenrepparttar answer is yes.

You see,repparttar 129751 objective ofrepparttar 129752 headline is to getrepparttar 129753 reader to keep reading.

Whether it’s an article, a sales letter, an ezine ad or just repparttar 129754 subject heading in an email,repparttar 129755 objective ofrepparttar 129756 headline is to getrepparttar 129757 reader to read more than justrepparttar 129758 headline. To readrepparttar 129759 next ‘bit’.

So what makes this headline an attention grabber?

Let’s look at 4 points within this headline that makes it “grab”repparttar 129760 readers attention.

1. Ask a Question

If you ask a question in your headline thenrepparttar 129761 reader is inclined to want to answerrepparttar 129762 question themselves. The reader is intrigued. This promptsrepparttar 129763 reader to read on. Asking a question is one ofrepparttar 129764 best ways to ‘grab’repparttar 129765 attention.

2. Use Inverted Commas

Use inverted commas around a single word as I have done, or around a group of words orrepparttar 129766 whole headline. The inverted commas themselves actually highlight something thatrepparttar 129767 reader can latch on to. If you had 10 headlines and 1 had inverted commas around it, then it’s more likely it would berepparttar 129768 most read headline.

There is another benefit to using inverted commas aroundrepparttar 129769 whole headline. It often means that in an alphabetical list of headlines you will be nearrepparttar 129770 top. This is because inverted commas come beforerepparttar 129771 letter “A”.

3. Capitalizerepparttar 129772 First Letter of Each Major Word inrepparttar 129773 Headline

Character Development

Written by Jeff Colburn

How much character development you do really depends on your writing style. Personally, I do little or no character development. My characters, to varying degrees, are living full-blown in my mind. I may make a few quick notes, but not much more than that. However, most of my writing is inrepparttar short story and novelette areas. I have not worked on a novel, and all of my books have been nonfiction. If I were to write a "War and Peace" beastie, then I'm sure I would do at least a minor outline on all of my characters.

But why do a character development? To add depth and life to your characters. Most writers flesh out their characters to varying degrees before starting their story. Especially in a novel, this can prevent you from needing to go back and rewrite scenes because a character did something that, earlier inrepparttar 129749 story, he would never do. Or to make surerepparttar 129750 characters are dissimilar. There's nothing more boring than having two or more characters with similar habits, attitudes or ways of speaking.

One writer I met, Elizabeth George ("Playing For The Ashes") goes into great detail for her novels. She creates a map ofrepparttar 129751 area whererepparttar 129752 story is taking place, takes photographs ofrepparttar 129753 area, or an area likerepparttar 129754 one she envisions, and has pages of information on each character. How they look, dress, comb their hair, their family tree, schools attended, etc. Elizabeth writes long novels, and says, "Why say in one hundred words what you can say in one thousand?" So with long, detailed novels like this, an indepth development of each character would be necessary. When doing a character development, you will want to know as much aboutrepparttar 129755 main characters as you know about your family or best friend. As with your story, you should use all of your senses when describing your characters. Following are some ofrepparttar 129756 things you should know about your characters.

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