Does the Color of your Website Influence Your Marketability?Written by Charlene Rashkow
We've all read countless publications about effective web site design, outstanding written content and never ending need for search engine optimization, yet often importance of color one chooses for his or her web site is overlooked.
It is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors have power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detriment. Have you considered whether your web site color is sending wrong message?
While we all have our own color preferences, when it comes to a web site, you may have to abandon your favorite color and consider what draws a person's eye, what feels comfortable and inviting.
Of course color preferences can vary. To one person color yellow represents brightness while to another, yellow color seems repugnant. But no matter how you look at it, colors make difference. Whether you are selling a product, offering a service or promoting a new business, your web site is your primary advertisement on Internet. Therefore your job is to make everything about your site as inviting as you make your home. After all, this is how you represent yourself to millions of viewers. And just as you want people to feel at home and at ease when visiting your house, you want visitors to feel same level of receptivity when visiting your online presence. So How Can You Be Sure Of The Right Color For Your Web Site?
1. Have you ever noticed that on some days you feel more vibrant and alive simply by color of clothing you're wearing? The color actually influences your mood. The same holds true of your web site. Based on colors selected, it either comes across as vibrant, relaxing or depressing.
2. Visually, some colors elicit feelings of excitement, serenity, joyfulness, and even distress. Pay attention to what feelings are evoked when seeing a particular color, and then apply same principle to your web site. 3. Do you think that people buy more often when they see a certain color? The truth of matter is that when used correctly, you can encourage more buying and selling power when using right colors. Colors emphatically stimulate a response, sometimes positive and sometimes negative.
Why 95% Of Articles Are Useless For SEO MarketingWritten by Dave Ryan
Many webmasters submit articles about their respective niches to gain incoming links from other webmasters in their niche or a related subject matter, but 95% of them are doing it WRONG!
When you are writing an article for your niche to be used by other webmasters you need to optimize it for them. Remember, they are who you are writing articles for; why would you want to give them junk that wont help them draw in customers? If you write articles that don't help out webmasters who use it, odds are that they will choose not to use your future articles.
The key to writing strong articles is simple, provide content that they want for their site. Many authors will just write about topic but not consider how well it will perform on others sites, and this is a fatal error. You need to use simple search engine optimization (SEO) tactics in your articles to get best response from your articles. You need to help increase their page rank, be it on Google, MSN, Yahoo or any other search engine. If you optimize your articles in this way webmasters will definitely want to use your articles, not only that but are a lot more likely to check in on your future articles and use them as well.
So what are search engine optimization (SEO) tactics you can use in your articles? Keywords, keywords, keywords. Now packing your article full of related keywords will only do so much and it may actually deter webmasters from using your articles if content isn't worth reading to a visitor. There are some simple to use guidelines for using keywords though, that if implemented will increase your syndication rate by leaps and bounds.