Tick, tick, tick. That's sound of those all important 10 seconds slipping away - average amount of time a visitor remains at a web site before clicking on.
That is, unless you give them a reason to stay.
Take a good hard look at your web site - is it optimized in your favor? What does a visitor first see when they arrive? Does headline make them screech to a halt? Does your sales letter's first paragraph hook them in? Tick, tick, tick.... remember, 10 seconds is all you have.
If your conversion rate is telling a dismal tale, it's time to make some changes. And, as unglamorous as it may be, it all comes down to your sales letter. If your sales are nonexistent, now's time to act. Fast. Before your business becomes one of 95% that fail.
Here's infamous 'Top 10' checklist - does your sales letter do following?
1) Does it engage reader on a personal level? Write like you're talking to your best friend, your grandmother, whomever your target market is. If it's not personal, it's useless.
Use words 'you' and 'your' whenever possible - try to forgo words 'I' and 'me.' After all, it's not about you -- it's about them.
2) Try to incorporate your target market into your headline. If you're going after car enthusiasts, say 'Car Enthusiasts Usually Disagree... Except On This One Thing.' If you're going after dog lovers, it would be 'Dog Lovers Usually Disagree...Except On This One Thing.'
Do everything possible to make your reader identify with subject matter, to hook them into reading more.
3) Always use KISS principle when writing (Keep It Simple Stupid). Don't get lost in your own words - this is not time to impress with your astonishing vocabulary - write for common man/woman. Don't bore them into clicking away.
4) Do you use stories to illustrate your point? Ever notice how CEO's and politicians always use stories in their speeches? They're communicating through mental pictures, to get their ideas across in another way. Everyone has a different frame of reference - try using a personal story to produce that 'yes! they're talking about me!' reaction.