Does Your Web Site Beat The Clock?

Written by Paula Morrow

Tick, tick, tick. That'srepparttar sound of those all important 10 seconds slipping away -repparttar 108183 average amount of time a visitor remains at a web site before clicking on.

That is, unless you give them a reason to stay.

Take a good hard look at your web site - is it optimized in your favor? What does a visitor first see when they arrive? Doesrepparttar 108184 headline make them screech to a halt? Does your sales letter's first paragraph hook them in? Tick, tick, tick.... remember, 10 seconds is all you have.

If your conversion rate is telling a dismal tale, it's time to make some changes. And, as unglamorous as it may be, it all comes down to your sales letter. If your sales are nonexistent, now'srepparttar 108185 time to act. Fast. Before your business becomes one ofrepparttar 108186 95% that fail.

Here'srepparttar 108187 infamous 'Top 10' checklist - does your sales letter dorepparttar 108188 following?

1) Does it engagerepparttar 108189 reader on a personal level? Write like you're talking to your best friend, your grandmother, whomever your target market is. If it's not personal, it's useless.

Userepparttar 108190 words 'you' and 'your' whenever possible - try to forgorepparttar 108191 words 'I' and 'me.' After all, it's not about you -- it's about them.

2) Try to incorporate your target market into your headline. If you're going after car enthusiasts, say 'Car Enthusiasts Usually Disagree... Except On This One Thing.' If you're going after dog lovers, it would be 'Dog Lovers Usually Disagree...Except On This One Thing.'

Do everything possible to make your reader identify withrepparttar 108192 subject matter, to hook them into reading more.

3) Always userepparttar 108193 KISS principle when writing (Keep It Simple Stupid). Don't get lost in your own words - this is notrepparttar 108194 time to impress with your astonishing vocabulary - write forrepparttar 108195 common man/woman. Don't bore them into clicking away.

4) Do you use stories to illustrate your point? Ever notice how CEO's and politicians always use stories in their speeches? They're communicating through mental pictures, to get their ideas across in another way. Everyone has a different frame of reference - try using a personal story to produce that 'yes! they're talking about me!' reaction.

Don't Write Like You Think...Write Like You Talk

Written by Paula Morrow

The Internet has provided us marketers with an amazing opportunity. It's leveledrepparttar playing field - regardless of your background, you can now pursue a profitable business in your area of interest.

But selling online brings its own set of challenges. One ofrepparttar 108182 most difficult being able to establish a one-on-one, personal customer relationship.

So how to overcomerepparttar 108183 anonymity ofrepparttar 108184 computer screen and create this critical bond?

One ofrepparttar 108185 simplest ways is through your words.

Words are your online ambassadors, so why not have them reflect your personality?

If you're enthusiastic, write enthusiastically! If you're thoughtful, let your words convey this, too.

A great example of someone who does this extremely well is Bob Gatchel, Mr. Internet Cheapskate himself. On his website ( and through his emails, you soon come to feel like you know him personally, that he's your best friend.

How does he do it? By adding emotion, writing in facial expressions and by carefully using capital letters for effect. The end result isrepparttar 108186 representation of a VERY ENTHUSASTIC person.

Which, having seen him at a seminar, he truly is in real life. In his writing, Bob really lets his personality shine through.

You can dorepparttar 108187 same. By writing like you speak (or 'writing in your own voice.')

In school, they try to teach ou 'writing for business.' The pressure was to be 'textbook perfect.' Nothing is further thanrepparttar 108188 truth. Actuallyrepparttar 108189 opposite holds true.

You are attempting to make a connection - one living, breathing human being to another.

[Before going on, I wish to sincerely apologize to Mrs. Williams, my tenth grade English teacher, for what I'm about to recommend...]

When you talk, you break most ofrepparttar 108190 rules. Real people start a sentence with 'and.' You use slang. You combine words - do not becomes don't; you have becomes you've.

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