Your title is your selling tool. It’s
first thing readers will scan and contemplate whether to read your story.What your title’s job is, it has to lure
readers into your story – it has to be so compelling that they won’t even have a chance to ask themselves, ‘Will this story interest me?’
Their eyes will glide over
title and into
story before they realize it. The action will be instant.
What’s a compelling title? It’s one that instantly grabs our attention because it’s…
Intriguing Interesting Catchy Provocative Amusing
Your title may not be all these things but it will have to be at least one. There should be something about it that grabs your readers.
So how do you write compelling titles?
Start by learning from
masters.
Learn from those whose articles and stories are published in newspapers, magazines and, in particular, pay close attention how
writers of Readers Digest go about it. They have been luring readers into their written material for years. They know their stuff.
Here are a few examples of titles taken from Readers Digest….
•Did I really need to know that?
•Who is Jack Kevorkian, Really?
•Against
flames
•Who Killed Margaret Wilson?