Does Your Copy Look "Fake" To the Search Engines?

Written by Karon Thackston

by Karon Thackston © 2004

Fromrepparttar early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back inrepparttar 108040 days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advancedrepparttar 108041 engines have gotten overrepparttar 108042 years,repparttar 108043 more complex and sophisticated many writers have gotten with their search engine copywriting.

Supposed formulas, saturation levels, and other mysterious concoctions have been developed to help us outsmartrepparttar 108044 engines. However, what we should have been doing all along was writing forrepparttar 108045 visitor first andrepparttar 108046 engines second. Why? Because creating a site that's loved by visitors is a prime factor in linking, ranking, and marketing as a whole. Asrepparttar 108047 engines make great strides with more personalized and efficient searches (such as semantic search) natural search engine optimization writing is even more important.

Rather than just indexingrepparttar 108048 copy on your site, engines are learning to "understand" what a page is about. The ironic thing is, asrepparttar 108049 search engines get more complexrepparttar 108050 "formula" for SEO copywriting is actually getting more simple.

Write Naturally

Inrepparttar 108051 future, search engines will be looking for Web pages that reflect a natural tone withrepparttar 108052 copy. Is it obvious that keyphrases are being shoved in wherever possible? Does every headline/sub-head, image tag, and comment tag have a keyphrase included? Doesrepparttar 108053 copy sound fake, unnatural, and stiff? If so, then spiders and bots will recognize it and possibly flag it as something to be wary of.

Take a look at this lovely piece of copy I found while surfing justrepparttar 108054 other day. (I've replacedrepparttar 108055 keyphrases used inrepparttar 108056 original copy withrepparttar 108057 word "wherever" so as not to embarrassrepparttar 108058 site owner.)

Wherever Holiday Rentals

Holiday rentals in Wherever for holidays in Wherever

Wherever holiday rentals directly fromrepparttar 108059 owners. Rent a holiday villa in Wherever or perhaps a 2-6 bedroom apartment in Wherever. Wherever vacation rentals for holidays in Wherever are easily located by searchingrepparttar 108060 Wherever Holiday website. Wherever Holiday Rentals offer holiday apartments in Wherever and holiday villas.

"Copywriting Secrets Of The Indian Mystics"

Written by Dave Alston

Hi everyone,

Been ruminating on this one for a little while now but it’s probably one ofrepparttar most profound discoveries of my life. It all began with a little book about music and it’s had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.

Here’s what happened…

About 8 years ago I boughtrepparttar 108039 book “Man and Music In India” by Roshmi Goswami and was introduced to a staggering thought from within it’s pages… that every note sounded by a musician is actually a container forrepparttar 108040 spirit ofrepparttar 108041 musician.

Now breaking that open further I began to see that (I’m a musician myself; drummer, guitar player) asrepparttar 108042 notes of a musician could be filled byrepparttar 108043 very soul or spirit ofrepparttar 108044 musician himself or even God or demons (if you believe in them) sorepparttar 108045 notes were almost like little boats that each musician filled with their persona unique to them and by plucking, singing, strikingrepparttar 108046 note they in essence ‘launched’ it out intorepparttar 108047 waves ofrepparttar 108048 sea of sound where it eventually reachesrepparttar 108049 ‘port’ of it’s destination -repparttar 108050 audiences hearing ear, who gladly receive and enjoy it (or otherwise if a bad musician).

In my mind’s eye I saw each musical piece therefore (stick with me here - it’s worth it I promise) as composed of thousands of little boats (the notes) sent out to sail acrossrepparttar 108051 sea of sound by vibration (the waves) torepparttar 108052 audiences listening intently onrepparttar 108053 other side of that ’sound sea’.

For many years I thought about this and then realised (sorry I’m a bit slow onrepparttar 108054 uptake sometimes!) that this didn’t just apply to notes in music but more deeply and profoundly it actually applied torepparttar 108055 very stuff of life itself - WORDS.

As such every single every single word you say or write is a container, a ‘little boat’ as it were… that actually contains YOU! The question is what fills your ‘little boat’ before you launch it out to sea?

Ifrepparttar 108056 light bulb has not gone on yet it will, just keep ponderingrepparttar 108057 bigger picture above - perhaps of a lone master violinist or a sitar and tabla player deeply intwined in an intricate Indian raga and before long you’ll understand exactly what I’m driving at… and it’s deep, very profound.

When you applyrepparttar 108058 above metaphor to words you seerepparttar 108059 little boats not as notes just being “containers forrepparttar 108060 music and spirit ofrepparttar 108061 musician” but rather words as little ships themselves that contain YOUR very essence, spirit, soul and persona.

Every time you speak or write a single line you release a little ‘Armada’ of these little boats out ontorepparttar 108062 sea of existence itself - if speaking, then out ontorepparttar 108063 splashing waves ofrepparttar 108064 ’sea of sound’ - if writing, then even more deeply intorepparttar 108065 sea of ‘heart to heart direct communication’ itself… without a sound, directly torepparttar 108066 target.

What’ s so profound aboutrepparttar 108067 written word is it’s ability (whenrepparttar 108068 writing is good) to bypass allrepparttar 108069 defences humans erect against other human’s intrusion and drop directly intorepparttar 108070 emotional and decision making part ofrepparttar 108071 heart to evoke powerful responses. That’s also good if you want to sell something to someone.

Quick example…

My wife didn’t even know I really had feelings for her inrepparttar 108072 first months of us knowing each other and she’d moved to another town 65 miles away - I wrote her a letter; it was pretty powerful (I was terrible at controlling my emotions then and splurgedrepparttar 108073 clumsy letter full of poetry and undying declarations of love etc!) and she phoned me saying she was surprised at my feelings for her; within 8 weeks we were married and that was 17 years ago.

Prior torepparttar 108074 letter I’d just been a fleeting aquaintance and if I’d tried face to face I’d probably have blown it being so nervous and all but;repparttar 108075 words carrying my spirit, passion, persona bypassed all her natural resistance and… melted her heart!

So what’s this all got to do with copywriting? Well a massive amount really;repparttar 108076 point I’m trying to uncover here is that you reveal your very personality through every single word you write… even if there are some aspects you’d rather not show to others, especially prospects or clients.

Cont'd on page 2 ==> © 2005
Terms of Use