Why proven sales power? It makes sense to use same techniques that mail order prople use. These techniques have been scientifically proven by testing headlines and testing copy of each ad to see what worked and what didn't.

The most important part of your ad is headline. It is sometime referred to as ad for your ad. The purpose of headline is to select your prospect and entice them into reading rest of ad copy and make a sale or convince them to take some action.

Remember that your ad should state benefits to prospect and not features of product or service.

Write several headlines for each ad and pick best one.

These are four types of appeals for a good headline.

Self-Interest News Curiousity Quick, easy way

The self-interest of prospect is most important, followed by news. It is best to use curiousity in combination with other appeals and not by itself.

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