Have you ever thought about it?
If you don't have a business newsletter yet, have you ever thought of importance of having one?
Why is it so vital to one's healthy business dealings? Let's explore some important factors even if you do have a newsletter.
If you are not yet using a newsletter as a part of your marketing efforts, then you are missing out on new potential and already existing customers becoming valuable long-term buyers.
Communicating with your subscribers as well as customers is vital for their continued involvement. It's hard nowadays for someone to remain interested in your business if they never or rarely hear about it. Hence, a newsletter is best way to keep them involved in your business and show them your appreciation for their subscription.
When you have a customer buy from you, but no newsletter to follow up, then you are virtually handing him or her back to your competitors. On same note, when you have a visitor coming to your website and not capturing his or her name and e-mail address, it's a lost marketing effort. Of course, if service was good and product memorable, they may come back.
But, what if they lose your website address? What if they just forget about you? What if you have a new product that your existing customer may wish to buy and they don't know about it?
A newsletter will prevent these things from happening. It's a good way to connect with people, and eventually they will connect with you and your website.
Having your own opt-in newsletter or loading purchased e-mails in your autoresponder. Which is most effective and less troublesome?
Your own opt-in newsletter is most effective and only choice nowadays. When your visitors give you their name and e-mail address, they're telling you that they agree to receive further e-mails from you. Therefore, if someone forgets that they've subscribed and complains that you've spammed them, you've got a proof that they've voluntarily given you their personal info.
But, when you purchase leads and load them into your autoresponder, you don't know how those e-mails were harvested off Internet. Those poor people might have opted-in somewhere, but certainly not for your newsletter. You're a toast if only one person complains that you've spammed them.
Also, when people personally opt-in to your newsletter, they will be more acceptable to your further e-mailings as opposed to people who haven't gotten a clue how they ended up on your list.
What do I write about? – you might be asking yourself.
What's your business, service or product about? What's your niche?
That's reason why your subscribers gave you their personal info. That's what they want to hear more about. Your job will be to constantly improve on that subject and deliver information that will be both educational and informative to your subscribers.
My newsletter deals with Internet marketing industry. My subscribers are expecting information on that subject. Therefore, for each issue I pick a different topic directly related to it, and I write about it. If I don't have enough knowledge or experience, I improve on it and then deliver info.
And, you don't need a long newsletter. A sale alert or announcement of a new service or product can do just as well. Only, don't over do it and misuse it. You would very quickly lose your integrity.
Subscribe to several competitors' newsletters and see how they do it. That will definitely give you some ideas. Don't copy their format, but adapt a format that will be suitable to you.
Keep your newsletter consistent.
It's amazing amount of newsletters that thrive online. Because of this, subscribers can forget which ones are legitimate and which are spam. And people often subscribe to multiple newsletters on top of spam e-mails that they get on a daily basis.
Keep your format consistent at all times so your newsletter becomes visibly familiar. When your subscribers see subject line of your e-mail, they will know immediately that it's your newsletter.
Also, indicate that subscriber requested information and provide an unsubscribe link in EVERY issue. You must do this if you want to limit complaints or spam reports. And nowadays, you're obligated by law to provide unsubscribe link and your physical mailing address in each one of your e-mails sent to your subscribers.