The look or image that your brochure conveys is vastly important. In fact, appearance will determine how most people form their initial impression of your company. But, message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you want it to move people closer to sale. Here are a few tips to keep in mind to ensure that your brochure has right message.

1.Speak in Terms of Your Prospects Interests. There’s an old saying that all people are tuned in to same radio station – WIIFM, which means “What’s In It For Me?” That is question that all people will be asking on a conscious or subconscious level as they read your brochure. Only talk in terms of your prospects wants and interests.

1. Determine your current situation. How are you currently positioned in market? How do you compare to competition? Where would you like to be in a Year or in five years and how would you like to get there? Or more appropriately how can you get there, as it is not always way that you want that works. Planning requires that you understand how you currently stand.

2. Calculate your operational budget and determine how much you can afford to spend on an Ad campaign. Also, this is stage to decide your campaign mediums and effectiveness of different mediums of advertising as it applies to specific nature of your product and or services. It also helps to retain a percentage of your earnings towards future Ad campaign on an ongoing basis.

3. Since customers are life-blood of any business, be sure to develop a good rapport with your customers. To keep your customers visiting, buying and begging for more; let them know how much you appreciate their business. Do not spare any personal touch you can invest in relationship. It will pay for your time and effort tenfold. Create an Ezine to communicate with your customers and to generate new leads. This can be achieved by offering an opportunity to your visitors to subscribe to your ezine from your website or purchasing leads from a leads company.

4. Now, depending on your current position, you may not even have customers yet. If you are starting from scratch, your first order of business would be to start growing a customer base within your budget of course. Create or have a Strong Sales Copy done for your promotions. Consider targeted Ad campaigns through Google or other search engines. You may also consider some of other ‘Viral’ marketing Traffic Exchanges out there. Online campaigns consist of generating traffic to your website as this would improve your ranking with traffic exchanges. Your ultimate goal is to generate free traffic which comes from a high ranking in traffic exchanges. In other words, you need to generate traffic first and then you can work on converting traffic into buying customers or better yet, return customers.

5. Hire, rent, or buy a coach/mentor; and if you can not afford one, get some of informative ebooks and magazines out there. Your decision making prowess would be much better with this kind of backbone. Take note that even with all information you may acquire from books and magazines, nothing compares to experience. Now, if you have to go on your experience then you are setting yourself up to learn hard and costly way.