Okay, I'll tell you, but only if you promise not to spread it around. This is how big players make real money on Internet.

It is called selling to your back-end. Does that sound painful? Well, believe me, learn about this and you will feel no pain.

The term 'back-end products' is jargon that simply means selling additional items to existing customers.

The traditional mail order business, and more recently, Internet selling, depend largely on power of leveraging (that magic word) existing customers to make maximum profits.

How does it work?

The first point is that there is no rule that says you have to have back-end products. There are many people online who sell a single product and make good money at it. But, in truth, they are wasting a valuable resource, and making a lot more work for themselves, as we shall see.

Let's look at two examples of how back-end selling works well online.

There is a lady I know online who sells a fantastic topical cream that helps eczema sufferers. She spends time and money targeting her advertising to right audience so that she can sell as much cream as possible. But she is a one product company. She only sells that one cream and has no plans as yet to introduce bnew products.

What is her back-end?

More cream. Everyone who buys becomes part of a new 'super-targeted' audience. She can email them special 'repeat purchase' offers at virtually no cost to her. So she makes these existing customers feel special by giving them great cost savings - and ends up making a higher profit-per-customer than she would have done otherwise. Along way, these 'super targets' also recommend her to their friends and family, so she makes even more sales.

That system works for her because she sells a consumable product, that really works, and is not available elsewhere.

But what about one-off purchases that do not have a repeat function built in?

As a second example, let's suppose you want to sell information products, or ebooks. Having created your first book, take a moment and think how you can expand it to add interest to type of people who would buy. Perhaps a special report, another book on a related topic, a video, a member's site - list is almost endless. Only after you have created this second-string product should you launch first one.

How might this work in practice?

1) Bring More Traffic To Your Site With One SIMPLE Word!

I've seen a massive rise in hits on my counter after discovering magic word that draws people in crazed hordes! And word that delivers for me is FREE!

By simply putting that one word in my ads, and backing it with something that reader will really value, I've noticed a steady surge of traffic coming to my site. And even though I'm baiting them with a FREE offer, I'm still making a hefty profit from this technique.

2) Steal Other People's Targeted Traffic!

Whether promoting an ezine or ebook, any business can instantly benefit from increased exposure of joint venturing with someone in a business similar to your own.

The secret? Find someone that has a large opt-in list that doesn't directly compete with your offer, but instead compliments it. Approach them and let them keep half profits from sending your offer to their list, then do same for their product through your list. It's a win-win situation.

3) Bring Hordes To Your Site For FREE When You Share!

By far writing articles is one of best ways I know to bring highly targeted traffic to your site. And all it takes is minimal writing ability and a bit of knowledge that will interest your target audience.