By employing this strategy, it's easy to imagine a building full of creative, "mad scientist" types cooking up latest and greatest online gizmos.

In fact, you can take a peek at what's cooking at Google by logging on to http://labs.google.com.

There you'll find glimpses of true "bleeding edge" technology Google thinks will shape way we use information on Internet in very near future.

** Online Video Search **

Log on to http://video.google.com to see next step in Google's quest to become world's foremost repository of online and offline information.

This first attempt at providing searchable data about video is currently restricted to recent television shows.

Unlike video search at rival Yahoo! ( http://video.yahoo.com ) which provides a searchable database of actual video clips available for viewing right online, Google's video search results take browser to a page with still frame images and text transcripts of show.

Since it rates much easier to search text than video, this particular format of transcript combined with still frame should win out over straight video clip method (at least for now).

** Help With Keyword Searches **

One problem everyone encounters periodically online involves wanting to find something, but not knowing exactly how to phrase request to a search engine.

How Does Google AdSense Work? The concept is simple: The publisher or webmaster inserts a java script into a website. Each time page is accessed, java script pulls advertisements from Google's AdSense program. The ads are targeted and related to content contained on web page serving ad. If a web surfer clicks on an advertisement served from Google, webmaster serving ad earns a portion of money that advertiser is paying Google for click.

Google handles all tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, without headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in AdWords program from which Google pulls AdSense ads. Webmasters seem less concerned by lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense While Google's initial system was fairly rudimentary, only providing publishers option of displaying a handful of advertising formats, technology behind even first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine content contained on web page serving ad. Once content is assessed, and appropriate ads that contain related content are served.