Does Google Hire "Mad Scientists?"

Written by Jim Edwards

Online search giant, Google, often testsrepparttar waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction.

By employing this strategy, it's easy to imagine a building full of creative, "mad scientist" types cooking uprepparttar 137557 latest and greatest online gizmos.

In fact, you can take a peek at what's cooking at Google by logging on to

There you'll find glimpses ofrepparttar 137558 true "bleeding edge" technology Google thinks will shaperepparttar 137559 way we use information onrepparttar 137560 Internet inrepparttar 137561 very near future.

** Online Video Search **

Log on to to seerepparttar 137562 next step in Google's quest to becomerepparttar 137563 world's foremost repository of online and offline information.

This first attempt at providing searchable data about video is currently restricted to recent television shows.

Unlikerepparttar 137564 video search at rival Yahoo! ( ) which provides a searchable database of actual video clips available for viewing right online, Google's video search results takerepparttar 137565 browser to a page with still frame images and text transcripts ofrepparttar 137566 show.

Since it rates much easier to search text than video, this particular format of transcript combined with still frame should win out overrepparttar 137567 straight video clip method (at least for now).

** Help With Keyword Searches **

One problem everyone encounters periodically online involves wanting to find something, but not knowing exactly how to phraserepparttar 137568 request to a search engine.

You sort of know what you want, but aren't 100% sure how to phrase it, orrepparttar 137569 results you get fromrepparttar 137570 phrases you use don't give yourepparttar 137571 results you want.

The Evolution of Google AdSense

Written by S. Housley

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. Asrepparttar Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbedrepparttar 137537 coat tails ofrepparttar 137538 Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.

How Does Google AdSense Work? The concept is simple: The publisher or webmaster inserts a java script into a website. Each timerepparttar 137539 page is accessed,repparttar 137540 java script pulls advertisements from Google's AdSense program. The ads are targeted and related torepparttar 137541 content contained onrepparttar 137542 web page servingrepparttar 137543 ad. If a web surfer clicks on an advertisement served from Google,repparttar 137544 webmaster servingrepparttar 137545 ad earns a portion ofrepparttar 137546 money thatrepparttar 137547 advertiser is paying Google forrepparttar 137548 click.

Google handles allrepparttar 137549 tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, withoutrepparttar 137550 headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers inrepparttar 137551 AdWords program from which Google pullsrepparttar 137552 AdSense ads. Webmasters seem less concerned byrepparttar 137553 lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense While Google's initial system was fairly rudimentary, only providing publishersrepparttar 137554 option of displaying a handful of advertising formats,repparttar 137555 technology behind evenrepparttar 137556 first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determinerepparttar 137557 content contained onrepparttar 137558 web page servingrepparttar 137559 ad. Oncerepparttar 137560 content is assessed, and appropriate ads that contain related content are served.

Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, inrepparttar 137561 unlikely event that Google is unable to provide related content ads.

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