And I’m not talking about believing in internet, but more about believing what you do… and what you sell.

SO what am I getting at? Well, you can tackle this in 3 ways.

1. You won’t see CEO of Ford Motors driving a Honda. Nor will you see Ronald McDonald eating in Burger King.

2. If you have never tasted something, how do you know that you don’t like it?

3. Do you jump into a bath, without testing water first?

OK – let’s get to point.

Most sellers on internet, are in fact – resellers. They try to sell something else that isn’t theirs. They didn’t create it, make it, design it, but they are happy to promote this to others.

There is NOTHING wrong with that!

The problem lies here……

So many resellers of products or services on net, simply do just that – resell… without even trying product for themselves.

Ask yourself why?

I can tell you that if you take time to use, test, scrutinise something, become familiar with it, and even find some of short-comings and perhaps minor mistakes, this process will leave you with a better understanding of product.

In some cases, you really might not like it at all, and decide it’s not worth your reputation to try to sell it to others.

Plus – by actually ‘using’ product / service, you will possibly learn something beneficial to you, or to your business. This is where most internet marketing sellers / resellers fall down.

These ‘gurus’ don’t make BIG BUCKS each year for nothing, and if they’ve taken time to reveal some of their secrets and strategies in product you are selling… take time to discover exactly what they are.

McDonalds ‘believe’ in their product – although many people knock them, they still make vast profits each year by following what they believe in – by selling to people just like you and me.

If one of your friends asked you to recommend your favourite wine, you will tell them based on your past experiences which meant you have tried it before, and LIKED IT.

So, if you haven’t read ebook you are selling, or you don’t use software you are promoting, how do you know it works?

Try it. Give it a go. Not only will you learn far more about product or service, this will help you in your marketing / promotional methods, and you never know…. You might just discover something really useful, exciting and profitable just by using it yourself.

Do you just file it away? That's like investing in a boat that remains parked in your driveway after its inaugural voyage.

Instead of filing it away or leaving it on a shelf to gather dust, why not capture more return on your investment? To gain a clearer perspective, convert your investment of time and energy into a dollar amount. Then, you'll think twice before filing your business plan away. Ways to capitalize on your investment

1. Expand marketing section for an ongoing planning document, or for periodic reviews, or for revising marketing strategies. The historical data, projections, competition surveys and analyses are valuable bases for updating data into a working framework. The material is a convenient reference for when you are asked to make an oral presentation, to write an article, to provide background data for ad copy or for other promotional activities.

2. Save various sections as templates for any number of purposes. Some of these can be used for decision-making, for analyzing proposals and new ventures, or for dispensing with those time-consuming 'dream/someday' projects.

3. Use some excerpts for such Human Resource Management activities as: orienting and training a new associate, or as a preparation for a staff promotion.