“Societal marketing blends social, company and customers wants.”

The modern time is time of information, peoples are more aware of sensitive issues which earlier generations did not know, like shortage of resources, health issues, environmental deterioration.

And reason of this well learned society is ubiquity of information, through means of electronic media and print media, and internet now is playing very important part in providing up to date information at rate of just one click. So this generation have developed ability to judge any marketing strategy, whether it is correct or not?

Is Societal marketing contributing for betterment of Pakistani consumers?

Trend of societal marketing is growing rapidly by time. Many multinational companies are adopting this marketing philosophy to get attention of well learned customers of society and to educate normal citizen.

Societal marketing sidesteps potential conflict between customer wants, company interests and long run societal welfare.

For example:

The formula is a little tricky - you will need to locate terms that are popular and relevant to your site. These terms may or may not be terms that *you* feel are relevant terms. The optimal terms in a site should be terms that a potential customer would use when searching for a website with your content. In order to achieve success your website should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches. The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in important search engines.

relevant + popular with searchers but not with competitors = success

Markets saturated with other sites competing for search terms make it difficult to find quality keywords. Sometimes it is better to optimize for a less popular term, one that is more targeted at your visitor, as it will likely have a higher conversion rate than a less specific popular term. The first step to determining keywords is brainstorming a list of logical terms and phrases that relate to your product or offerings. This should be done by a number of individuals; sometimes people have very different ideas for search terms and by identifying a variety of people and their search terms you may tap words that hadn't occurred to you. There are a number of free and low-cost tools available online and for download that will allow you to expand and research terms that have been brainstormed. The results typically vary with tools but overall tools will assist you in determining where to focus your keyword efforts. The tools will often assist with pay-per-click engines, creating expanded, related keywords or phrases that can be bid on.

In addition to examining log files to see what terms customers are using to find a website, visit competitors’ web sites and examine their meta tags for additional terms, use a thesaurus to find related terms, include misspellings of keywords in your meta tag keywords, and optimize for various forms of nouns and verbs, including tenses and plurals.

Keyword Tools -

KeywordTumbler - KeywordTumbler takes existing keyword phrases and generates multiple variations, reordering words. This allows you to build a large keyword list in seconds. http://www.keywordtumbler.com

TheDowser - Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords optimization tool, log file analyzer, conversion tracking and optimization tool. http://www.thedowser.com