Do You Want To PUmp Up Your Search Engine Rankings?Written by Rich Brunelle
Do You Want To PUmp Up Your Search Engine Rankings? by: Rich BrunelleTired of those low Search Engine rankings? Would you like to see your site a little higher in Search Engine results pages? There are a few things you can do to improve your standings. It is assumed that you have already submitted your web site to major Search Engines. You can try some of these Web Site Promotion ideas: 1.) Submit your web site to some of Search and Link Directories. Not only does doing so add your web site information to another searchable database, but it provides you a link back to your site for Search Engines to use. 2.) Write to other web site Forums. Writing to Forums can be interesting and can be fun. But if you add a "signature" at close of your entry that includes your web site name and URL, it then becomes web site promotion by linkage it will create for Search Engines. 3.) Write Articles and submit them to other web sites and Free Article Exchanges. This article is an example. I will have submitted this article to at least two other places for free article exchange. As such it will be indexed and create valuable linkage beck to my web site due to my "Resource Box" at close of this article. Then a few web sites will reprint it to their web sites and create same linkage back to my web site. Say about one hundred reprints, one hundred invaluable links back to my web site!
| | Help Search Engines get Smarter, ROR your Website!Written by Dom Vonarburg
[You may republish this article on your website, blog, newsletter, or magazine as long at you don't modify its content or author information.] Help Search Engines get Smarter, ROR your Website!
What is ROR?
ROR (Resources of a Resource) is an exciting new website content description tool and format created by AddMe.com. It makes it very easy to describe content, objects, and structure of your website so search engines and other web applications can better find and understand your information. For example if you are selling products, ROR enables you to document your product names, descriptions, prices, images, availability, affiliate programs, etc. Or if your site or blog provides information on a given topic, it allows you to describe how this information is organized (sitemap, topics, categories, new information, archive, blogroll, etc). ROR also provides terms for documenting objects such as contacts, articles, newsletter, feeds, images, audio, links, reviews, privacy policy, copyrights, and more. ROR information can be easily added to your website by adding a ROR File called ror.xml. To create file ROR provides templates and examples. It also provide a ROR File Editor, which will extract information from your website and allow you to describe it further. Larger websites can also generate ROR files from their databases.
Why Describe?
But why is it important to describe your website? Well, consider this phrase: "We offer a 10% discount on all our products until Mother's Day". While these words mean a lot to your visitors, they unfortunately won't mean much to a search engine or shopping search engine. Language is extremely complex and it will take time even for Google to elevate search to such levels of sophistication. And that's just one language, English. So for now, to communicate your product information to shopping search engines you typically need to provide a feed (a machine-readable description of your products), and re-submit that feed to each engine each time information changes. And to make matters worse, none of these feeds have same format, so you also have to learn each format.
Another Approach
ROR suggests a better approach. Since search engines already come to your site to read text information about your products, it makes sense to also read additional information like prices, image URLs, discounts, etc. This way, you only change information once, in your ROR file, and that's it. Product information is just one example but it illustrates this issue rather well.
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