Do You Remember To Send Nice Notes?Written by Maria Marsala, Business Growth Specialist
In past few years, look of marketing has changed - for better I believe. Money businesses spend on Public Relations (PR) has increased and has become a marketing priority. Even on Internet, people want to connect with you – to see your picture and pictures of your staff. I’ve had a few clients send me their pictures, too! Many people enjoy receiving "nice notes" via mail – old fashioned type of PR.Nice notes are congratulations and thank you letters. When received they maybe kept in a folder – in your file cabinet and inbox. Send nice notes to your current and potential clients. Do you review business sections of your local newspaper or business journal for opportunities to “meet” your ideal clients, get known, and remembered, for your thoughtfulness? Will you now? The format you choose to send your nice note is up to you. Choose postcards, stationary, note cards, cards you make – they can all be part of your PR. One thing though, make sure that note is personalized and hand written is good! My favorite cards to send out are postcards I create from scenic pictures I take when I drive across country, and cards I “stamp”. For greeting cards I use MS Publisher, however, Word and specialized greeting card templates are available for purchase.
| | Business Success Checklist. Where is YOUR Business?Written by Maria Marsala, Business Growth Specialist
Business Success Checklist How do you start to plan your business? What is required? What should you research? Where do you start? Use checklist below to guide you as you build a strong, solid business foundation. Check your Personal Foundation. Make sure you are ready mentally, emotionally and financially to begin your new venture. -- Make time. -- Budget your income. -- Create balance in your life. -- Know your strengths, weaknesses, top 5 values and needs. -- Order a copy of your credit report. -- Choose your ideal business. Get organized. Any new business venture will go more smoothly if you know right from start what you have to offer, who you want to offer it to, and how you want your business to be organized. -- Read a few books on business start-ups and marketing http://www.coachmaria.com/books/business3.html . -- Check need for your services. -- Prepare a business plan and ideal client profile. -- Price your service or product. -- Develop a customer service policy. -- Create an Operations Manual. -- Plan for your office - location, supplies, utilities, and set-up fees. Develop a strong network and referral base. From support to
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