Don't you just Hate to sell? Oh sure, you don't mind talking about your product/service.
Because you know your product/service inside out. You can recite features at a drop of a hat. In fact, you've read & memorized so much technical data that support staff asks you questions.
You've even remembered to state a feature and then add it's benefit too. As in, and here's what that means to you, Mrs Customer...
You know so much about your offer that you can talk about it until your suspect/prospect ears bleed. Talk. Talk. Talk.
Is this you?
You've got product/service info down cold. You even talk feature then benefit. You may even handle most common objections during your *presentation*.
But you still Hate to sell?
You can't look'em in eye and ask'em if they're ready to get started enjoying benefit, benefit now?
Then shut up and wait until you get their answer?
If that describes you, great!
*You are only two steps away from being a Sales SuperStar*
The reason you're afraid to look'em in eye and ask'em if they'll ready to get started enjoying benefits they expressed most interest in -- and then keep it zipped until they answer -- is because you're afraid they won't buy!
The reason you have a hard time asking questions and waiting for a complete answer is -- you're afraid that you didn't do a super, super job with your presentation -- Again you're afraid they won't buy!
And reason you hate to sell -- you think it's all about YOU. You're afraid they won't buy -- YOU!