When I released my first software product, most people thought that I was a programmer and that I wrote it myself. But that's just not true. You can develop hot-selling software without doing any programming at all.
I am technically a programmer. A bad programmer. I am capable of writing bad (and sometimes effective) code.
But I don't write software that I sell. That would be a terrible idea. It would take me infinitely longer to do it myself, and it wouldn't be as good.
Instead, I hire someone to do it for me. Most people feel intimidated when they think about trying to find a good programmer. But it's *far* easier than you might think.
There are a number of different web sites these days whose only purpose is to help you find quality freelance work. And they aren't just for programming either. I've hired people to make graphics and write software tutorials for me. And I know people who have hired someone to write an entire book for them.
Different sites may specialize in different kinds of work. For example, there are sites that focus primarily on web-based scripts. At any rate, you can probably find someone to do whatever you need at one of these sites. So don't worry about finding a good programmer.
Another issue that may put you off from hiring a programmer is cost. In some cases, programmers can be expensive. $30-$50 an hour or more. But more often than not, you'll find programmers on freelance sites for *much* less than that. I still sometimes find it hard to believe how cheaply some people will work.
Of course, you get what you pay for. Or so they say. But that hasn't been my experience in hiring programmers. I often get more than I pay for.
The programmer who wrote my first software product for me originally asked for $50. Granted, I had him make several changes to it after that first version that he wrote. And he ended up doing more than we had agreed on. So of course, I paid him more. But in end, I had a marketable software product for $445. The least I've paid to get a program written was $20 (the programmer only wanted $10).