Why? Because you probably *won't* do much, if any, business at all. It's a fact that people on Internet *rarely* buy from someone they don't know. The Internet is a scary place of scams and schemes and rip-offs. Online shoppers are very wary about giving up their credit card information to just anybody.

But if you use right marketing strategies you'll have a much better chance at succeeding. A *good* product will always sell, but you have to approach your propects correctly or they'll turn tail and run faster than you can imagine. And they may end up buying from your competition!

"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer." Hmmmmmmmm...very interesting definition--especially that part about "a new relationship."

I think pay-per-click giant Overture should look up definition of their own company name, because they appear to be breaching their "relationship" with their customers big time!

Here are most common complaints:

* Suspicions that competitors are clicking on their listings just to cost them money.

* Competitors bidding up top three positions to ridiculous amounts, ensuring that everyone loses money.

* Fear of new, naive competitors coming onto scene ready to throw away their money and driving up Overture's exorbitant bids even higher.

* Wild fluctuations in bids. The top bid can double or even triple within just a few days.

* The slow, frustrating, and time intensive process of maintaining listings and changing bids.

* Poor, arrogant and unsympathetic customer service and support.

So, why hasn't Overture done anything about complaints? Because, and I'm going to as blunt as I possibly can here-- they don't care about you. They only care about your money! Arrogance and greed seems to be common thread that bonds major search engines.

But you have only yourselves to blame. That's exactly what happens when you "place all of your eggs into one arrogant search engine basket!"

When you're totally dependent on someone and they know you're totally dependent on them, more often than not, they'll put screws to you. That's exactly what you see happening with Google, Yahoo and Overture. They're screwing you over big time!

I received some very interesting e-mails in response to my article, "Googles Trap, DMOZ's Nap, And Yahoo!'s Crap." The writer of one of e-mails wanted to know if I was afraid of being penalized by search engines, because of my criticism's of them.

Penalize me how? How can you penalize someone who neither benefits from nor is dependent on your service? I don't depend on search engines! I don't benefit from them! I never have. I get almost no traffic from search engines. For example, so far this morning I've received over 300 unique visits to my website. Out of that total, none came from search engines--not a single one!