If your web site require constant updates and feeding of information, a web database is solution. In short, this applies to web sites that handle online products, news feed, members- based subscription and other functions as well. Not only can a database provide easier access to information, it also automates most of your daily tasks. For example, running an book store requires massive amount of efforts in inventory and updating. However, if you have a database to play around with, you can actually hook up your online book store with your existing brick-and-mortar shop. Get a couple of scanning equipment and PC, updating your online book store can never be easier than scanning barcodes!

I could tell you about company that misspelled its own name. I could rhyme off a list of sites that had no contact information. I could even show you university site that had a navigation button reading “Course Summery.” But I won’t. Instead, I want to address less obvious and overlooked: Web site aesthetics.

With more and more people searching and using Internet to find products and services, a strong visual literacy has developed. Little animated GIFs that depict a construction worker with words “Under Construction” blinking underneath have gone by wayside. Well, in most cases. These are signifiers of “old school” design, when Web was young. Today, a certain design standard is expected.

What many companies fail to understand is this: site visitor is not a passive viewer, but an active user of site, forming opinions about site and company it represents. The company image is not what company thinks it is, but rather what public perceives it to be. This encompasses textual and visual cues company provides prospective client. Surveys have shown that Internet users base Web site credibility on two primary factors – design look and information/design structure. If companies really understood this, one would hope that there would be less horrific design on Web.