Do You Make These Link Building Mistakes ?

Written by Neil Stelling

Many people know that link building plays a vital part in high search engine rankings. But it must be done right. Otherwise, sites with fewer links will rank higher than yours ! How is that possible ? Let me explain.

Google made links important a couple years ago. They started to virtually ignore on-page factors (keyword density, title etc.) and focused almost exclusively on Links.

Google counts number of links to a web page (link popularity) and what those links say about a page (link reputation).

* Link Popularity and Link Reputation

So there's a common first mistake. Many people don't knowrepparttar difference between link popularity and link reputation. They think any link's good. Did you know that 20 links, withrepparttar 119365 hyperlink text containing your keyphrase, can outrank 50+ links without a keyphrase ?

note: keyphrase meansrepparttar 119366 words you want your page to rank high for e.g. if someone searches onrepparttar 119367 keyphrase 'email marketing' then you want most ofrepparttar 119368 links pointing at your page to say, 'email marketing' in their hypertext link.

Ever wondered why only your home page gets traffic ? People get links to their home page only, and don't even know they're making a mistake ! Google, in particular, sees a web site as a collection of individual pages, with each one ranking individually.

So, for example, if your home page gives info on 'email marketing', then you want lots of links saying, 'email marketing'. If one of your sub-pages gives info on 'email software' then that page needs its own set of links saying, 'email software'. Most people think any high ranking for their home page will automatically mean high ranking for other pages inrepparttar 119369 same web site. It doesn't. Each page ranks individually.

* Internal Link Structure

Link Building isn't just about external links. You needrepparttar 119370 right link structure within your own site. Many people makerepparttar 119371 mistake of using graphic navigation bars. Search Engines often can't even follow these links, so your sub- pages don't even get indexed. It's beyondrepparttar 119372 scope of this article to get into detail onrepparttar 119373 important internal linking structure, but you can make a good start by using text links instead of, or in addition to, graphical navigation links. Thenrepparttar 119374 search engines can follow your links.

How To Find Your Links In Google

Written by Jim Hoffman

As you may know, part of getting ranked high on Google or many other search engines depends on who links to you.

This short article will explain how to find out who is linking to your website, using simple search techniques.

The basic way is to open up and type

This will show who links to your home page, including any of your internal pages. However, this isn't alwaysrepparttar best link search, since Google actually only will include websites that link to you if that site has a Google page Rank of 4 or above.

Another way to look is to type

This should show a bit more accurate results. If you look atrepparttar 119364 results though, you will probrably see a bunch of your webpages asrepparttar 119365 link results. To stop this from happening, you can type.


This should exclude your website from being included inrepparttar 119366 results.

Also, you can try using "yourdomain" as a search item which will show sites linking to you as well, make sure you includerepparttar 119367 "".

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