Do You Have to Be an Expert to Teach Someone in Your MLM?

Written by Gobala Krishnan


Copyright 2005 Gobala Krishnan

"How can I teach others when I am not successful myself? That's ethically wrong..."

If you're in an MLM program, you might have heard that question from one of your affiliates. You may even have askedrepparttar same question before. I know I have, and I get it allrepparttar 108648 time too from people in my group.

Many people say this when I mention to them that a big part of being in an MLM program is to help others "duplicate" your efforts. Teach them to fish, instead of giving themrepparttar 108649 fish. If your affiliates are not able to duplicate your efforts, at least to a certain degree, it will be very hard to see real exponential growth in your organization. So is it wrong to teach someone when you're not "up there" yourself?

Well, it really depends on WHAT you're teaching them.

My father thought me to riderepparttar 108650 bicycle, and I have thought others to riderepparttar 108651 bicycle. My father was not an Olympic cyclist; he was simply teaching me what he knew. Nothing more, nothing less. And to this very day, I appreciate him for it, for otherwise I would never learn something as easy and as fun as that.

So teaching others what you know is perfectly OK! It's human nature to teach. Whether you realize it or not, you do it allrepparttar 108652 time, with family members, friends and spouses.

Here's what I consider ethically wrong...

It's wrong to teach people how to be an Olympic cyclist, when you're not an Olympic champion yourself. It's common sense, right? You cannot teach someone to reachrepparttar 108653 top ofrepparttar 108654 mountain if you have not shed tears and blood to get up there yourself. Doing otherwise IS unethical, for you're only leading someone downrepparttar 108655 wrong road.

So even if you have been in MLM for only one day, always remember that you DO have something to teach your downline affiliates. Simply sharing your experience, in most cases, is more than enough. Tell them what you like aboutrepparttar 108656 company,repparttar 108657 products,repparttar 108658 opportunity, etc. Tell themrepparttar 108659 truth about what you feel.

Stop Screwing Up Your Sales Letter!

Written by Mark Walters


"Sales Letter"... that's your web site's sales page. The page withrepparttar carefully written copy designed to convince a visitor that they will benefit from buying what you are selling.

I began direct marketing beforerepparttar 108647 internet and learnedrepparttar 108648 basics of mail order marketing. I am glad to say that many webmaster have adoptedrepparttar 108649 teachings ofrepparttar 108650 old time, direct mail copy writers. They learnedrepparttar 108651 hard way what would sell and what would not.

Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce sales there is hell to pay. Copywriters learn fast or they were out of work.

No, much ofrepparttar 108652 writing onrepparttar 108653 internet is good. The problem is most have not learned about basic layout.

Notice how often you see a good sales message delivered in a very small, gray font. It's hard to read even when your nose is almost touching your computer screen.

Many people don't have perfect vision... plus our population is growing older and seeing well can be a challenge for seniors. Why obscure your sales message?

People will not work to understand what you are saying. It's hard enough to capture a visitor's eyeballs with a great headline... don't lose them because they have to strain to readrepparttar 108654 copy. One click and they're gone!

Use a font like Arial... large and black, so it jumps offrepparttar 108655 page.

Your page is too wide! Your lines too long!

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