"How can I teach others when I am not successful myself? That's ethically wrong..."

If you're in an MLM program, you might have heard that question from one of your affiliates. You may even have asked same question before. I know I have, and I get it all time too from people in my group.

Many people say this when I mention to them that a big part of being in an MLM program is to help others "duplicate" your efforts. Teach them to fish, instead of giving them fish. If your affiliates are not able to duplicate your efforts, at least to a certain degree, it will be very hard to see real exponential growth in your organization. So is it wrong to teach someone when you're not "up there" yourself?

Well, it really depends on WHAT you're teaching them.

My father thought me to ride bicycle, and I have thought others to ride bicycle. My father was not an Olympic cyclist; he was simply teaching me what he knew. Nothing more, nothing less. And to this very day, I appreciate him for it, for otherwise I would never learn something as easy and as fun as that.

So teaching others what you know is perfectly OK! It's human nature to teach. Whether you realize it or not, you do it all time, with family members, friends and spouses.

Here's what I consider ethically wrong...

It's wrong to teach people how to be an Olympic cyclist, when you're not an Olympic champion yourself. It's common sense, right? You cannot teach someone to reach top of mountain if you have not shed tears and blood to get up there yourself. Doing otherwise IS unethical, for you're only leading someone down wrong road.

I began direct marketing before internet and learned basics of mail order marketing. I am glad to say that many webmaster have adopted teachings of old time, direct mail copy writers. They learned hard way what would sell and what would not.

Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce sales there is hell to pay. Copywriters learn fast or they were out of work.

No, much of writing on internet is good. The problem is most have not learned about basic layout.

Notice how often you see a good sales message delivered in a very small, gray font. It's hard to read even when your nose is almost touching your computer screen.

Many people don't have perfect vision... plus our population is growing older and seeing well can be a challenge for seniors. Why obscure your sales message?

People will not work to understand what you are saying. It's hard enough to capture a visitor's eyeballs with a great headline... don't lose them because they have to strain to read copy. One click and they're gone!

Use a font like Arial... large and black, so it jumps off page.