Do You Have A Press Package?

Written by Sue and Chuck DeFiore


How do you make a friend ofrepparttar media? A press package can go a long way in helping you deal withrepparttar 121135 media. It allows you to have everything you need handy.

Many individuals inrepparttar 121136 media will ask you to send yourpress package to them, so it is very important to be sure to make one up and to keep it up to date.

What does a press package contain?

Customers DO Exist Outside of Cyberspace!

Written by Angela Wu


This one statement might not mean much -- if anything -- to you until you actually try promoting your business inrepparttar 'real world'. I know it didn't mean anything to me; for years I heard 'experts' repeatedly say thatrepparttar 121134 one thing online marketers neglected wasrepparttar 121135 offline market.

It wasn't until I opened up a new website where most of repparttar 121136 audience preferred good old postal mail that I had my first taste of offline marketing. My worst campaign barely broke even; my best earned me back my costs by a margin of 7-to-1!

It's easy to become comfortable just marketing online; after all, it's relatively cheap, a big advantage for those just getting started. Still, it's by no means 'perfect'. Some ofrepparttar 121137 problems include:

* Email marketing, one ofrepparttar 121138 most prevalent and popular ways to market online, is getting harder. Withrepparttar 121139 vast amounts of spam (unsolicited email) we receive every day in our email boxes, legitimate email can easily be overlooked. Many people simply pressrepparttar 121140 'delete' key ifrepparttar 121141 email isn't from someone they immediately recognize.

* Anyone can put up a web page. There's no easy way to differentiate legitimate businesses fromrepparttar 121142 'scammers', and there seems to be an huge proliferation of scams online.

* It's difficult to getrepparttar 121143 *right* people to see your website. With billions upon billions of web pages, how do you attract people to your little corner onrepparttar 121144 web? And once they're there, how do you keep them? Another website is just a 'click' away!

These problems make offline marketing much more attractive! Offline marketing has many advantages that cyberspace can't offer. Consider this:

* You are not limited to a web page or online ad. For instance, you can use texture and taste (ie. product samples); or enclose stickers in your mailings to help engagerepparttar 121145 customer in your message.

* It's something tangible that your prospect can hold in his hands... and with things like brochures, postcards, and business cards, although they might initially be tossed aside,repparttar 121146 recipient can 'rediscover' them lying on a counter, onrepparttar 121147 fridge, etc -- or he may hand it to someone else he knows.

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