Do Unto Others MarketingWritten by Diana Kennedy
We’ve all heard Golden Rule, “Do unto others as you would have them do unto you”. Did you know that this little proverb is also found in all world’s major religions? From New Testament we read, All things whatsoever ye would that men should do to you, do ye so to them; for this is law and prophets. Matthew 7:1.
As individuals, we intend to put this into practice and many times we succeed. Have you ever encountered businesses that you wished followed this axiom? What about your own business? Have you been able to successfully put this principle into practice? Are you reaping full reward of operating your business on Universal Laws?
Using spiritual principles creates an environment suitable for conscious enterprise. By conscious, I mean aware. Running your business with awareness means that your company's practices, policies and businesses plans (including sales and marketing strategies) all come into alignment with spiritual values that you hold.
Ever noticed hype of so many offers?
Recently, I was visiting a website that stated that their product had a special price for next 24 hours. Since I was considering purchasing product for a friend, but couldn’t discuss it with friend until she returned from out of town following week, I was very disappointed. The next day I went back to visit that site, and “so called” special was still on, still attempting to create a sense of desperation from me, their potential customer, to BUY NOW by telling me that special was on for next 24 hours only.
Well obviously, special price was never meant to last only 24 hours. The website was programmed to tell each visitor that only 24 hours was left on reduced price for product that I was interested in. I felt very manipulated, yet it stimulated some great conversation for me and some colleagues around what it means to run a business with spiritual principles.
I know there are many experts out there who would tell us how to run our businesses in order to make millions, and perhaps we can listen and see how their advice can align with our deep spiritual knowing. Then and only then can we move forward and take action, knowing that we run a conscious enterprise.
I’ve heard this question from those in business, “How can I create excitement so that my customers buy? Can I be in integrity with my own values and still run promotions? Is it possible to sell without hype?”
I also hear this a lot, “I've heard that ‘spiritual minded people’ are poor sales people.” This doesn't have to be true. We can be fair, honest, and creative people that we are and still create excitement for our products and services, and make a profit!
Truth CreatedWritten by Terry Dashner
Terry Dashner….. Faith Fellowship Church PO Box 1586 Broken Arrow, OK 74013
In his autobiography, Leading with My Chin, comedian Jay Leno recounts numerous stories of his rise as a young Boston comedian to hosting “Tonight Show” as successor to legendary Johnny Carson. One chapter tells of his appearance on Dinah Shore talk show where he learned importance of what in showbiz parlance is called “outcue.”
“Okay,” said talent coordinator. “What’s your last joke, so band knows when to play you off?” “Listen, do I have to give you my last line?” Leno asked. Like all comedians, he hated to have any band step on a laugh and cut off applause. But eventually he agreed. “How about if I just say, ‘Thank you, thank you very much!’ Twice, okay? And that’ll be cue.”
Unfortunately, Dinah Shore’s welcome was so warm and audience’s ovation for his one-line entry was so overwhelming that Leno was taken aback. Flustered, he muttered “Thank you, thank you very much.” The band leader looked up in panic, stubbed out his cigarette, brought band crashing in, and ushered Leno out. Whereupon Dinah Shore smiled even more broadly, audience went wild with applause, and interview was over before it started. “It was most ridiculous slot of my career,” Leno said ruefully.
An amusing, somewhat embarrassing anecdote in a book full of stories and jokes, Leno’s account has only one problem: it didn’t happen—or rather it didn’t happen to Leno. As a New York journalist brought to light, incident actually happened to a fellow-comedian and friend of Leno’s. But Leno was so delighted by story that he paid his friend a thousand dollars for rights to use story as his own material for a chapter in his autobiography. [Os Guinness, Time For Truth, (Baker Books: Grand Rapids, Michigan) pp 40-41.]
There is nothing odd about this practice, especially in a postmodern society like modern-day America. Truth is no longer something to be discovered. Truth is created. Remember President Bill Clinton? He was first postmodern president of United States. The Lewinsky affair is therefore an excellent gauge by which to assess impact of postmodernism on American politics and law. In terms of standing of truth in American republic, scandal represents postmodern crisis of truth in presidential form: America’s “Nietzchean moment” in Oval Office; year America learned to live with lie. [Ibid, p. 59]