Do Unto Others Marketing

Written by Diana Kennedy

We’ve all heardrepparttar Golden Rule, “Do unto others as you would have them do unto you”. Did you know that this little proverb is also found in allrepparttar 143206 world’s major religions? Fromrepparttar 143207 New Testament we read, All things whatsoever ye would that men should do to you, do ye so to them; for this isrepparttar 143208 law andrepparttar 143209 prophets. Matthew 7:1.

As individuals, we intend to put this into practice and many times we succeed. Have you ever encountered businesses that you wished followed this axiom? What about your own business? Have you been able to successfully put this principle into practice? Are you reapingrepparttar 143210 full reward of operating your business on Universal Laws?

Using spiritual principles creates an environment suitable for conscious enterprise. By conscious, I mean aware. Running your business with awareness means that your company's practices, policies and businesses plans (including sales and marketing strategies) all come into alignment withrepparttar 143211 spiritual values that you hold.

Ever noticedrepparttar 143212 hype of so many offers?

Recently, I was visiting a website that stated that their product had a special price forrepparttar 143213 next 24 hours. Since I was considering purchasingrepparttar 143214 product for a friend, but couldn’t discuss it withrepparttar 143215 friend until she returned from out of townrepparttar 143216 following week, I was very disappointed. The next day I went back to visit that site, andrepparttar 143217 “so called” special was still on, still attempting to create a sense of desperation from me, their potential customer, to BUY NOW by telling me thatrepparttar 143218 special was on forrepparttar 143219 next 24 hours only.

Well obviously,repparttar 143220 special price was never meant to last only 24 hours. The website was programmed to tell each visitor that only 24 hours was left onrepparttar 143221 reduced price forrepparttar 143222 product that I was interested in. I felt very manipulated, yet it stimulated some great conversation for me and some colleagues around what it means to run a business with spiritual principles.

I know there are many experts out there who would tell us how to run our businesses in order to make millions, and perhaps we can listen and see how their advice can align with our deep spiritual knowing. Then and only then can we move forward and take action, knowing that we run a conscious enterprise.

I’ve heard this question from those in business, “How can I create excitement so that my customers buy? Can I be in integrity with my own values and still run promotions? Is it possible to sell without hype?”

I also hear this a lot, “I've heard that ‘spiritual minded people’ are poor sales people.” This doesn't have to be true. We can berepparttar 143223 fair, honest, and creative people that we are and still create excitement for our products and services, and make a profit!

Truth Created

Written by Terry Dashner

Truth Created

Terry Dashner….. Faith Fellowship Church PO Box 1586 Broken Arrow, OK 74013

In his autobiography, Leading with My Chin, comedian Jay Leno recounts numerous stories of his rise as a young Boston comedian to hostingrepparttar “Tonight Show” as successor torepparttar 143118 legendary Johnny Carson. One chapter tells of his appearance onrepparttar 143119 Dinah Shore talk show where he learnedrepparttar 143120 importance of what in showbiz parlance is calledrepparttar 143121 “outcue.”

“Okay,” saidrepparttar 143122 talent coordinator. “What’s your last joke, sorepparttar 143123 band knows when to play you off?” “Listen, do I have to give you my last line?” Leno asked. Like all comedians, he hated to have any band step on a laugh and cut offrepparttar 143124 applause. But eventually he agreed. “How about if I just say, ‘Thank you, thank you very much!’ Twice, okay? And that’ll berepparttar 143125 cue.”

Unfortunately, Dinah Shore’s welcome was so warm andrepparttar 143126 audience’s ovation for his one-line entry was so overwhelming that Leno was taken aback. Flustered, he muttered “Thank you, thank you very much.” The band leader looked up in panic, stubbed out his cigarette, broughtrepparttar 143127 band crashing in, and ushered Leno out. Whereupon Dinah Shore smiled even more broadly,repparttar 143128 audience went wild with applause, andrepparttar 143129 interview was over before it started. “It wasrepparttar 143130 most ridiculous slot of my career,” Leno said ruefully.

An amusing, somewhat embarrassing anecdote in a book full of stories and jokes, Leno’s account has only one problem: it didn’t happen—or rather it didn’t happen to Leno. As a New York journalist brought to light,repparttar 143131 incident actually happened to a fellow-comedian and friend of Leno’s. But Leno was so delighted byrepparttar 143132 story that he paid his friend a thousand dollars forrepparttar 143133 rights to userepparttar 143134 story as his own material for a chapter in his autobiography. [Os Guinness, Time For Truth, (Baker Books: Grand Rapids, Michigan) pp 40-41.]

There is nothing odd about this practice, especially in a postmodern society like modern-day America. Truth is no longer something to be discovered. Truth is created. Remember President Bill Clinton? He wasrepparttar 143135 first postmodern president ofrepparttar 143136 United States. The Lewinsky affair is therefore an excellent gauge by which to assessrepparttar 143137 impact of postmodernism on American politics and law. In terms ofrepparttar 143138 standing of truth inrepparttar 143139 American republic,repparttar 143140 scandal representsrepparttar 143141 postmodern crisis of truth in presidential form: America’s “Nietzchean moment” inrepparttar 143142 Oval Office;repparttar 143143 year America learned to live withrepparttar 143144 lie. [Ibid, p. 59]

Cont'd on page 2 ==> © 2005
Terms of Use