Do Not Build A Website Until You Have Researched Your Keywords

Written by Kusuma Widjaja

Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss?" NO.

What would berepparttar point? To get tons of traffic? Maybe. But people searching on "weight loss" could be looking for everything from weight loss diet books... to weight loss prescription drugs... to scientific studies on weight loss in middle aged men... to weight loss as a symptom of a rare blood disease. Do you really care about getting ALL those untargeted visitors to your site? Are they ALL good prospects for your supplements? NO.

So before you spend one single penny - or one minute -building your web site, find out whatrepparttar 127819 low competition search phrases are for your particular product. It doesn't matter whether you are an affiliate selling someone else's product, or marketing your own proprietary supplements. Do your keyword research BEFORE, not after you've built your site.

Avoid setting an impossible goal, such as being #1 in Google for a general term like "weight loss." Isn't it wiser - and easier on you - to invest $1,000 building a site filled with specialized pages, each of which revolves around ONE highly targeted keyword like "over 40 woman's herbal weight loss"?

As Sean Burns explains in his book, Rankings Revealed, think aboutrepparttar 127820 business goals of your site. Strive to be successful with 50 highly focused pages, each of which ranks high for a single phrase. Don't build 200 pages that are trying to push you torepparttar 127821 top for a general term that won't bring you much real business anyway.

Keyword research and targeted pages are a smarter investment than hundreds of doorway pages that may get banned tomorrow. Withrepparttar 127822 techniques we teach at You can build key word-targeted pages that are actually useful to your visitors. But you have to know which keywords to focus on FIRST.

There are many free and low-cost tools for finding low competition search phrases. Visit http://www.content.overture.eom/d/USm/ac/index.1html and click "Search Term Suggestion Tool". But whatever tool you choose, go for search terms that are highly specific, relevant to your product, and have less competition thanrepparttar 127823 generic terms.

Along Came a Spider (Part One)

Written by Julia Hyde

So, your Web site is up and running. It looks great and on its first day you're excited about getting your first order. But your excitement soon turns to weariness as that one order isrepparttar only one that comes in for a whole month. And worse, your Web site statistics show a disappointing hit rate. So much forrepparttar 127818 perception that “if you build it, they'll come.”

Every Web site owner wants people to visit their site, but very few understandrepparttar 127819 role search engines play in getting those people there. And fewer still, understand how relevant content can not only attractrepparttar 127820 search engines, but convert your visitors into paying customers.

Have no fear. This guide will help you understandrepparttar 127821 relatively simple steps you can take to make surerepparttar 127822 search engines send targeted traffic to your site, and increase your sales.

But before we begin it’s important to understand how search engines work, and makerepparttar 127823 distinction between crawler-based search engines like Google and a directory like DMOZ.

Part One - Understandingrepparttar 127824 difference between search engines and directories

Crawler-based search engines.

Crawler-based search engines, or spiders, literally “crawl”repparttar 127825 Web looking for content. They’re able to do this because ofrepparttar 127826 way pages onrepparttar 127827 Internet link to other pages by way of hyperlinks. Anyone who’s sat down atrepparttar 127828 computer “for five minutes” to find information has experienced this linking system—hours later you’re still there, completely off track, clicking away from one page to another to another.

The search engines use this linking system in muchrepparttar 127829 same way as human users. For example, when Google sends its “spider” (fondly known as GoogleBot) to “crawl”repparttar 127830 Web it follows links from page to page indexingrepparttar 127831 content it finds alongrepparttar 127832 way. The information is then stored in a huge database somewhere at Google. Later, when someone enters a particular word or phrase intorepparttar 127833 search box, Google scans its database for possible matches. It then displays pages that contain, or relate torepparttar 127834 word or phrase in an order it considers most relevant.

There are really only two major crawler-based search engines, Google and Yahoo. The others, withrepparttar 127835 exception of several smaller engines such as, Ask Jeeves/Teoma and engines based outsiderepparttar 127836 United States, get their results from these two. See below to find out which engine supplies and which engines receive.

While Google and Yahoo crawlrepparttar 127837 Web in muchrepparttar 127838 same way,repparttar 127839 results you receive from each can vary greatly. You can see an example of this by searching for “direct mail packages” on both Google and Yahoo. As of today, (and this is certain to fluctuate on a daily basis) a test page from my site ( withrepparttar 127840 title “Sales Letters and Direct Mail Packages” hovers around number 12 on Google’s results. Performrepparttar 127841 same search on Yahoo andrepparttar 127842 page ranks number one. It also ranks number one on MSN, but that’s because, until MSN officially launches its own search engine, Yahoo supplies its results.

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