When I was a young soldier I learned: “There’s Right way, Wrong way and Army way!” The implication here being that Army way could be right, but……

We also learned The 6 ‘P’ Principle – Prior Planning Prevents Piss Poor Performance. This has been genteely modified to The 5 ‘P’ Principle for drawing room society!

Starting a home based business without a plan is like choosing Wrong way.

The internet marketer is really a perfect profession. This profession allows you to gain many positive characters. You become more responsible, you learn how to earn money in your home business, how to make it professionally and treat your customers in a way you wanted them to treat you. We have to keep in mind one very important thing that marketing on internet is different from marketing in real world in some aspects. You may ask why? So, difference is a little hidden and can't be seen at first.

Most people when they start their journey on internet think that money are flying here. Ok.. just think, if money are not flying in real world why should we think that they are flying on internet? To make money on internet in your home business is not easier than making them in real world. It is even a little harder. In real world if you have a shop and visitors coming every day you need to make some advertising campaign to attract them and build your customers list from month to month, from year to year. Once you attracted them and they visited your shop, you don't just watch them whether they buy from you or not. You try to be polite, helpful, answer all their questions to extent that they start to know you, trust you and then they buy from you. In short, you try to offer them professional service. If they buy from you and happy with purchase they start to trust you even more. And you start to be even more helpful and professional to keep trust between you and your customer. That's way we market in real world. It is just described in a few words, clear to you without wasting your time.

On internet, in home business it is a little different. The customer comes to your website and he can't see you, he can't speak to you either. The only thing that he has in front of him is document in html, i.e. your webpage. At this time he needs your guidance and help as if you were near him. If he can't see any kind of help or answer to his questions then he simply leaves your website and go somewhere to another website where he will find what he is looking for. So, as I said, your customer can't see you, just only your "cold" website. You should know that internet surfer is looking for information, information and information. Not pictures. First of all is information. Your sales directly depend on how professionally you give info about your product. Fail to do this you will fail to make any purchase. As I said, if you have unique product it is much easier to make profits. If you sell someone's product you must choose cheapest one and advertised professionally.

That's key point which many marketers don't care in their home business projects and loose their visitors instead of converting them into a buyer.

If you don't understand it then you lost your 90% of internet profit which may possibly generate your future website or any home business. You have to prepare your website in a friendly way for your customer ( design and interesting content). You have to describe your product in best way possible. You should describe all benefits of your product why it is different from other products. You have to describe all advantages your customer may have if he buys your product. You even should read all your website message addressed to a customer a few times to make sure that it is really helpful and clear. You have to feel that you described your product in best way possible so when a visitor comes to your website he may have all questions answered even if you are not near him. If you don't do that, you lost your customer forever.