Benefits for Publishers

1.) Avoid Spam Filters Statisticians estimate that 70% of email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in cesspool of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over content they view. Users can easily opt-in and out of feeds that provide content of interest or importance.

2.) Expanded Reach RSS allows publishers to reach a number of new and different markets that typically are less crowded with competition. Many small businesses are often slow to adopt or learn new technologies, giving businesses that lead way a competitive advantage.

3.) Content Syndication Syndication of feeds increases exposure.

4.) Repeat Visitors RSS is all about repeat visitors. Users who have previously visited a site often have a stronger connection to site and are more likely to purchase or trust information on site.

As Michael Taylor, Oxfam Trading’s Corporate Account Manager said, “Books and clothes comprise by far our biggest single disposal costs. Technically, furniture is disposed of by container and we pay same container costs no matter what we put in it, though bulkier items might cost more to dispose of if we have to make special arrangements to take them to a specific amenities site. Looking ahead, it is disposal of brown/white electrical items plus larger objects such as furniture that will probably give us most cause for concern.”

From customer research, Europe by Net recognised that its customers want their old furniture to go to a good home - and responded by launching this novel idea.